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Story
October 27, 1957
Atlanta Daily World
Atlanta, Fulton County, Georgia
What is this article about?
Hank Aaron, Milwaukee Braves star, appointed special sports promotion representative for Miller Brewing Company, along with teammates Bob Trowbridge and Joe Taylor. They will travel US promoting Miller High Life until February 1958, highlighting Aaron's 1957 stellar season with 44 HRs and NL pennant win.
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Hank Aaron Joins Miller
Brewing Co. Sales Staff
MILWAUKEE - (ANP) - Henry Aaron, the Braves' star outfielder who this year played a major role in making Milwaukee the capital city of the major leagues, now is seeking to enhance Milwaukee's reputation as the beer capital of the nation.
Hammerin' Hank has been appointed a special sports promotion representative of the Miller Brewing Company, the firm that has sponsored the Braves' radio broadcasts for the five years the team has been in Milwaukee.
Named along with Aaron are Bob Trowbridge, Milwaukee hurler, and Joe Taylor, property manager and assistant trainer.
TO TRAVEL EXTENSIVELY
From now until February, the three Braves will travel throughout the United States in behalf of Miller High Life. Besides making appearances before athletic, civic church and social groups, they will show sports films from Miller's extensive library. They will rejoin the Braves next spring.
In 1957, while Trowbridge had a record of seven wins and five defeats, Aaron enjoyed the most successful season in his major league career. He topped both leagues with 132 runs batted in and led the field in homers with 44 while pacing the Braves to the pennant.
He tied for third place in the senior circuit with a .322 batting average slightly behind the .326 average with which he won the league batting crown in 1956. In the World Series he batted .393 and knocked in seven runs.
A native of Mobile, Ala., Aaron now resides in Milwaukee with his wife and two children.
Brewing Co. Sales Staff
MILWAUKEE - (ANP) - Henry Aaron, the Braves' star outfielder who this year played a major role in making Milwaukee the capital city of the major leagues, now is seeking to enhance Milwaukee's reputation as the beer capital of the nation.
Hammerin' Hank has been appointed a special sports promotion representative of the Miller Brewing Company, the firm that has sponsored the Braves' radio broadcasts for the five years the team has been in Milwaukee.
Named along with Aaron are Bob Trowbridge, Milwaukee hurler, and Joe Taylor, property manager and assistant trainer.
TO TRAVEL EXTENSIVELY
From now until February, the three Braves will travel throughout the United States in behalf of Miller High Life. Besides making appearances before athletic, civic church and social groups, they will show sports films from Miller's extensive library. They will rejoin the Braves next spring.
In 1957, while Trowbridge had a record of seven wins and five defeats, Aaron enjoyed the most successful season in his major league career. He topped both leagues with 132 runs batted in and led the field in homers with 44 while pacing the Braves to the pennant.
He tied for third place in the senior circuit with a .322 batting average slightly behind the .326 average with which he won the league batting crown in 1956. In the World Series he batted .393 and knocked in seven runs.
A native of Mobile, Ala., Aaron now resides in Milwaukee with his wife and two children.
What sub-type of article is it?
Biography
Historical Event
Personal Triumph
What themes does it cover?
Triumph
What keywords are associated?
Hank Aaron
Miller Brewing
Milwaukee Braves
Baseball Promotion
1957 Season
What entities or persons were involved?
Henry Aaron
Bob Trowbridge
Joe Taylor
Where did it happen?
Milwaukee
Story Details
Key Persons
Henry Aaron
Bob Trowbridge
Joe Taylor
Location
Milwaukee
Event Date
1957
Story Details
Henry Aaron appointed special sports promotion representative for Miller Brewing Company along with Bob Trowbridge and Joe Taylor; they will travel US promoting Miller High Life until February, showcasing Aaron's 1957 career-high performance leading Braves to pennant.