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Editorial November 5, 1846

The Columbian Fountain

Washington, District Of Columbia

What is this article about?

The Daily Fountain reports New York election results favoring Democrats and appeals for increased subscriptions and advertisements to sustain the independent penny paper at the national capital, emphasizing its moral principles and public benefit.

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The Daily Fountain.

BY ULYSSES WARD & SON.

ULYSSES WARD & J. THOMAS WARD.

OFFICE CORNER 2d STREET AND PENN. AVENUE.

TERMS OF THE FOUNTAIN.

Subscriptions received for twelve months for $3—half yearly and quarterly at the same rates. All subscriptions in advance. Single copies one cent.

Advertisements, not exceeding twelve lines, inserted for 50 cents, the first, and 25 cents for every subsequent insertion. Those of greater length charged in proportion.

Advertisements, not specified as to time, will be published one month, and charged accordingly; but no advertisement or subscription will be stopped, until all arrearages are paid, unless at the option of the proprietors.

Advertisements published at intervals, viz: weekly, semi-weekly, tri-weekly, or monthly, are charged 50 cents per square for every insertion.

A liberal discount will be made to those who advertise by the year.

THURSDAY MORNING, NOV. 5.

New York Election.

We learn, that news was received, by Telegraph last evening from New York, that Mr. Wright had left the city with 5000 majority, that the Democrats had elected the four members of Congress, and that in the interior as far as Buffalo the Whigs had gained on the last Gubernatorial vote.

The changes and improvements now being made in our paper seem to be regarded with favor by the community. This we are pleased to see, for we should feel but poor encouragement from those we have so earnestly served, and whose interests we have so constantly endeavored to promote.

Let it be remembered, that, it is indispensable to the continuance of this paper, that it receive an adequate support. The principal proprietor has expended all he is able or willing to expend in the enterprise, and henceforth every individual employed in the establishment, either in editing or publishing, must be sustained out of the proceeds of subscriptions and advertisements to the paper, and other work in the office.

Our Weekly is gaining quite a large circulation, and even the Daily has had a considerable increase recently. This is encouraging, and prompts us to renewed exertion in behalf of our enterprise.

Advertising custom is now principally needed, and if we get such an additional number of regular advertisements as we expect to receive, the Fountain will be permanently established. And we may here say to advertisers, we pledge ourselves to devote particular attention to their favors, placing every advertisement in such a position in the paper as to attract the observation of every reader.

Some think we are now desirous to MAKE money by this enterprize. We would ask such if there is any impropriety in our striving to make the paper sustain itself, after we have given all we are able to sustain it ourselves? It is frankly confessed that unless we do in future make enough to carry on the publication, there is no other hope of its being continued. To use a cant phrase, we say, we neither can nor will much longer work for nothing and find ourselves and pay others also for laboring in a matter which as much concerns every citizen as it does ourselves. We consider the enterprise one for public benefit; to establish it we felt perfectly willing; but now that it is established, and every facility for carrying it on, to advantage gained to it, we look to the people to sustain it. More than this, no reasonable man could ask of us.

Our subscription price is so cheap that none can complain of it; and the very reason of our making it thus cheap is, that the circulation may be general, and that the advertisements of the public may be given to every family in this and the adjoining cities.

It would really seem from present and recent indications that our citizens not only see that they ought to support us, but also that they are resolved to DO IT. In conversing with several gentlemen who have already rendered us great assistance by advertising in our columns, we were pleased to hear them say, they will do more than ever to help us on; and some who hitherto had advertised little or none, have pledged themselves henceforth to give us their patronage. This should be a matter of rejoicing to all the lovers of our common interests as citizens of this Metropolis.

How important is it that an independent daily penny paper, conducted upon moral principles, should be sustained at the seat of our national government, not only through public men from all parts of the Union who are almost constantly coming to and departing from our city, but also upon those who may take the paper abroad. Already our Weekly paper carries news to every State in the Union, and the Daily also is sent out every morning to the most remote parts of the republic.

It is true that we have other excellent papers in the city, but ours does not at all interfere with them; indeed, we can with sincerity say we cordially desire their prosperity as well as our own.

In view of enlarging our next volume, we intend to employ suitable persons to visit the citizens of Washington, Georgetown, Alexandria, &c. to secure the names of such persons as may desire to become permanent subscribers and regular advertisers for the Fountain. We trust these messengers will be received with welcome and encouragement, and that we shall be enabled to enter upon the new volume with a certainty of adequate support.

subscription in advance, and we will pledge ourselves to supply them regularly with the paper.

Others may pay for six months, three months, or one month, or for each week to the carriers as they see best. Only let us know who are to be our permanent patrons. It may be convenient for some to call at our office and leave their names; we should be pleased to see such persons as soon as practicable.

What sub-type of article is it?

Partisan Politics

What keywords are associated?

New York Election Subscriptions Advertisements Daily Fountain Washington Independent Press Moral Principles Penny Paper

What entities or persons were involved?

Ulysses Ward & Son Mr. Wright Democrats Whigs

Editorial Details

Primary Topic

Appeal For Support Of The Daily Fountain Newspaper

Stance / Tone

Urgent Plea For Subscriptions And Advertisements

Key Figures

Ulysses Ward & Son Mr. Wright Democrats Whigs

Key Arguments

News Of Democratic Victory In New York Election With Mr. Wright's 5000 Majority Improvements To The Paper Are Favored By The Community Adequate Support Via Subscriptions And Ads Is Essential For Continuance Proprietor Has Expended All Possible Funds Cheap Subscription Price Ensures Wide Circulation Importance Of Independent Moral Penny Paper At National Capital Pledge To Prioritize Advertisers' Placements No Impropriety In Making The Paper Self Sustaining Citizens Resolving To Provide More Patronage Plans To Employ Canvassers For New Volume

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