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Page thumbnail for The Farmville Herald
Story April 29, 1958

The Farmville Herald

Farmville, Prince Edward County, Virginia

What is this article about?

Editorial arguing the South's expansion through technological progress in agriculture, countering decline narratives like Tobacco Road, predicting migration and prosperity in the latter 20th century, citing Dr. Lloyd and business leaders.

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Look At "Look"

and comfortable life without being crowded into tenement-like housing.

Of Look's Tobacco Road plants he says they that you can find such anywhere. He might have mentioned the Bowery in New York for fair weather.

"It is incredible that an author should describe the South as shrinking because the advance of technology is replacing hand labor by machines, thereby enabling more food and fiber, to be raised by fewer people and with less effort."

Dr. Lloyd sees in this replacement an improved social, economic and cultural life ahead for our people.

It is a good bet that as the agricultural revolution begins to stabilize here we shall see a wave of movement, of migration to the South the last comfortable frontier. There are no deserts in the South and we have had no settlers earthquakes.

Three who dare to say with millions of dollars that the South isn't shrinking are Thomas W. Martin, C. B. McManus and Harlee Branch, whose Alabama Power and Southern Companies prove with every gesture their conviction that Mr. Martin is right when he says the last half of the 20th century belongs to the South.

What sub-type of article is it?

Editorial Economic Optimism

What themes does it cover?

Fortune Reversal Triumph

What keywords are associated?

South Growth Agricultural Revolution Technology Advancement Migration South Alabama Power

What entities or persons were involved?

Dr. Lloyd Thomas W. Martin C. B. Mcmanus Harlee Branch

Where did it happen?

The South

Story Details

Key Persons

Dr. Lloyd Thomas W. Martin C. B. Mcmanus Harlee Branch

Location

The South

Event Date

Last Half Of The 20th Century

Story Details

Critique of views portraying the South as shrinking due to technology replacing labor; argues for improved life, migration to the South as a comfortable frontier, and optimism backed by figures like Thomas W. Martin of Alabama Power and Southern Companies.

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