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Editorial
October 28, 1931
Nogales International
Nogales, Santa Cruz County, Arizona
What is this article about?
Promotional editorial encouraging readers to inspect and trust advertised products from merchants and manufacturers, emphasizing that advertising tests quality and brings excellent goods to consumers' attention.
Clipping
OCR Quality
99%
Excellent
Full Text
FOR YOUR INSPECTION
The merchant and manufacturer who advertise, actually are placing their merchandise before you for inspection. They invite your most critical attention and an uncompromising comparison. And their advertisements, so to speak, say to their products: "We have introduced you to the public--now stand on your own merits."
If the manufacturer and merchant did not have confidence in their wares, they would hesitate to call attention to them. For advertising rigidly tests the maker, the seller and the merchandise. BUSINESS SO TESTED, AND FOUND NOT WANTING, IS PROSPEROUS.
In the long run, you can depend on the man who advertises, as well as on his product. That is one reason why people have found that it pays to read advertisements.
It is through advertising that the excellent things of the world are brought to the attention of those who are seeking for the best and most economical way to spend their money.
Read the advertisements. They are NEWS.
The merchant and manufacturer who advertise, actually are placing their merchandise before you for inspection. They invite your most critical attention and an uncompromising comparison. And their advertisements, so to speak, say to their products: "We have introduced you to the public--now stand on your own merits."
If the manufacturer and merchant did not have confidence in their wares, they would hesitate to call attention to them. For advertising rigidly tests the maker, the seller and the merchandise. BUSINESS SO TESTED, AND FOUND NOT WANTING, IS PROSPEROUS.
In the long run, you can depend on the man who advertises, as well as on his product. That is one reason why people have found that it pays to read advertisements.
It is through advertising that the excellent things of the world are brought to the attention of those who are seeking for the best and most economical way to spend their money.
Read the advertisements. They are NEWS.
What sub-type of article is it?
Trade Or Commerce
What keywords are associated?
Advertising
Merchants
Manufacturers
Consumer Inspection
Product Confidence
Commercial Promotion
Editorial Details
Primary Topic
Benefits Of Advertising For Consumers And Businesses
Stance / Tone
Promotional And Encouraging
Key Arguments
Advertisers Place Merchandise For Critical Inspection And Comparison.
Advertisements Reflect Confidence In Products.
Advertising Tests The Maker, Seller, And Merchandise.
Business Tested By Advertising Prospers.
Dependable To Trust Advertisers And Their Products.
Reading Advertisements Pays Off.
Advertising Brings Excellent, Economical Goods To Attention.
Advertisements Are News.