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Editorial
October 18, 1944
Imperial Valley Press
El Centro, Imperial County, California
What is this article about?
Editorial on rumors of resuming coffee rationing causing store runs in Sacramento, stemming from OPA warnings about Brazilian holds; resolved by Brazil's shipment agreement. Urges government transparency to ease public jitters and prevent panic buying.
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OCR Quality
100%
Excellent
Full Text
RATIONING RUMORS
(Sacramento Bee)
Rumors that coffee was to be returned to the rationed list produced a mild run on some grocery stores in Sacramento and elsewhere.
The rumors were based on statements by high officials of the Office of Price Administration that Brazilian exporters were holding their coffee supplies awaiting higher prices and that unless the situation was eased rationing might have to be resumed early next year.
Subsequently, Brazil agreed to ship sufficient coffee to the United States to assure coffee drinkers adequate supplies for many months to come.
The incident, however, served to illustrate that many persons have not gotten over the rationing jitters. The democratic method is for the government to keep the people informed regarding the status of supplies of all articles which might become subject to rationing.
However, if vague hints of shortages are to produce runs on such articles it may be necessary to restore the technique of spot announcements.
(Sacramento Bee)
Rumors that coffee was to be returned to the rationed list produced a mild run on some grocery stores in Sacramento and elsewhere.
The rumors were based on statements by high officials of the Office of Price Administration that Brazilian exporters were holding their coffee supplies awaiting higher prices and that unless the situation was eased rationing might have to be resumed early next year.
Subsequently, Brazil agreed to ship sufficient coffee to the United States to assure coffee drinkers adequate supplies for many months to come.
The incident, however, served to illustrate that many persons have not gotten over the rationing jitters. The democratic method is for the government to keep the people informed regarding the status of supplies of all articles which might become subject to rationing.
However, if vague hints of shortages are to produce runs on such articles it may be necessary to restore the technique of spot announcements.
What sub-type of article is it?
Economic Policy
What keywords are associated?
Coffee Rationing
Opa Statements
Brazil Coffee Supplies
Rationing Rumors
Government Information
What entities or persons were involved?
Office Of Price Administration
Brazilian Exporters
Editorial Details
Primary Topic
Coffee Rationing Rumors And Government Communication
Stance / Tone
Advocates For Transparent Government Information To Prevent Public Panic
Key Figures
Office Of Price Administration
Brazilian Exporters
Key Arguments
Rumors Of Coffee Rationing Based On Opa Statements Led To Store Runs
Brazil Agreed To Ship Sufficient Coffee To The Us
Public Still Has Rationing Jitters From Past Experiences
Government Should Keep People Informed On Supply Status
Vague Hints May Require Spot Announcements To Manage Rumors