The Midland Journal

IF YOU have not already been seized with a mania for a new frock of gay silk print, call a physician. Your case is serious and needs immediate attention. For it is as natural for womankind to seek the inspiration of bright colorful prints in the springtime of the year (any time of the year for that matter) as it is for flowers to turn their pretty selves toward the warm rays of the sun.

It is positively exhilarating to look over the new prints this spring. The colors are so out of the ordinary and the patternings so versatile.

Colors that lead? Answering the question, fuchsia shades perhaps come first in favor although a flair for prints that pattern navy or black backgrounds with chartreuse or spring green motif is definitely evidenced in the ensembled costumes featured at various prevue showings. These green and black or green and navy prints are wonderfully attractive.

Major trends in prints from a styling viewpoint? Well, for one thing, there are the very chic jacket costume suits. And when we say "jacket" we do not mean the usual casual jacket types we are accustomed to seeing season after season. The new jackets are done in a man-tailored way with lapels and stitched pocket flaps, are frequently lined with a monotone silk and the niftiest are double breasted buttoning (large pearl buttons) with real honest-to-goodness worked buttonholes.

World Fair Print

Just out! It's an official print showing all the New York World's fair buildings in their natural colorings. Of course this print is destined to cause talk and create excitement. See here pictured pretty Elaine Mulligan selected as "Miss Chicago" at the fair, posing in a charming housecoat made of this unique washable print. Spreading skirts and corded flounces illustrate the new romantic influence, in striking contrast to the geometrically formal symbols of the fair—the obelisk and sphere. This World's fair housecoat is one among thousands of new styles that were displayed during national spring wash apparel show held recently in Chicago.