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Editorial
April 26, 1916
The Bennington Evening Banner
Bennington, Bennington County, Vermont
What is this article about?
Editorial encourages women to buy from local merchants instead of mail-order catalogs, highlighting their loyalty to community, role in uplifting society, and the mistakes of out-of-town purchasing.
Clipping
OCR Quality
98%
Excellent
Full Text
Their Spirit of Loyalty.
But if women are prone to bargains they are also possessed with the sense and spirit of loyalty to their own town and community when once they come to a full realization of the injury they are working both to themselves and their home merchants by sending their money away to some large corporation in a big city for goods that they can buy as cheaply and of much better grade at home and without the inconvenience necessitated by long delays when ordering from out of town merchants.
The Slogan of Woman.
Women not only make the home worth while. but they make the local town. the countryside and the whole community worth while. Wherever there is found a movement on foot for the uplift and betterment of community interests and conditions woman's power and woman's influence can always be found behind it. Woman's slogan is. "Purity of home. purity of community and the home town and home merchant forever."
The mail order patrons are not willfully and consciously in the wrong; they are merely mistaken. They are- to use the language of a jokesmith of a dead century-trying to skin a flint worth a nickel and spoiling a jack- knife worth a dollar.
But if women are prone to bargains they are also possessed with the sense and spirit of loyalty to their own town and community when once they come to a full realization of the injury they are working both to themselves and their home merchants by sending their money away to some large corporation in a big city for goods that they can buy as cheaply and of much better grade at home and without the inconvenience necessitated by long delays when ordering from out of town merchants.
The Slogan of Woman.
Women not only make the home worth while. but they make the local town. the countryside and the whole community worth while. Wherever there is found a movement on foot for the uplift and betterment of community interests and conditions woman's power and woman's influence can always be found behind it. Woman's slogan is. "Purity of home. purity of community and the home town and home merchant forever."
The mail order patrons are not willfully and consciously in the wrong; they are merely mistaken. They are- to use the language of a jokesmith of a dead century-trying to skin a flint worth a nickel and spoiling a jack- knife worth a dollar.
What sub-type of article is it?
Social Reform
Trade Or Commerce
What keywords are associated?
Women's Loyalty
Local Patronage
Mail Order Criticism
Community Uplift
Home Merchants
What entities or persons were involved?
Women
Local Merchants
Mail Order Corporations
Editorial Details
Primary Topic
Women's Loyalty To Local Merchants Over Mail Order
Stance / Tone
Promoting Community Support And Local Buying
Key Figures
Women
Local Merchants
Mail Order Corporations
Key Arguments
Women Possess Loyalty To Town And Community Once Realizing Harm Of Mail Order Buying
Local Goods Are As Cheap And Better Quality Without Delays
Women Uplift Home, Town, And Community
Woman's Slogan: Purity Of Home, Community, And Support For Home Town And Merchant
Mail Order Patrons Are Mistaken, Not Willful Wrongdoers