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Madison County Democrat
London, Madison County, Ohio
What is this article about?
A 26-day newspaper strike in Cleveland resulted in $3.75 million losses for the three newspapers and 8-14% sales drops for department stores, the only decline among ten major U.S. cities. One auto company reported 30% sales drop; firms used radio, TV, and out-of-town papers to mitigate.
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CLEVELAND—Losses sustained by the 26-day strike in the three Cleveland newspapers may run to $3,750,000, according to figures just released here. At the same time department stores showed losses ranging from 8% to 14% for a corresponding period last year. The decrease in sales in the Cleveland area was the only one reported in the ten major cities in the U. S. for the time involved, it was said.
One auto sales company reported a drop of 30% in sales during the strike. Many firms resorted to the use of radio and TV advertising but it was not enough to fill the gap. Out-of-town newspapers sold out in minutes which again reflected the demand by the public for news and other departments carried by newspapers. Even suburban weeklies were used to offset the situation caused by the strike.
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Where did it happen?
Domestic News Details
Primary Location
Cleveland
Outcome
newspaper losses: $3,750,000; department store sales drop: 8% to 14%; auto sales drop: 30%; only decline among ten major u.s. cities
Event Details
Losses from 26-day strike in three Cleveland newspapers estimated at $3,750,000. Department stores had 8-14% sales decrease compared to last year. Auto sales company reported 30% drop. Firms used radio, TV advertising, out-of-town newspapers sold out quickly, suburban weeklies to offset strike impact.