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Story
February 24, 1954
The Key West Citizen
Key West, Monroe County, Florida
What is this article about?
At a Los Angeles convention, Painting and Decorating Contractors of America president Richard H. Bohl urges 600 delegates to boost sales promotion and deferred payments against DIY trends. Gordon McKay highlights damage to apprentice programs from paint manufacturers' ads.
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Promotion Plan Urged At Conclave
LOS ANGELES (UPI)—Painting and decorating contractors of America, here for a four-day convention, have been urged by their president to improve their sales and merchandising promotion to offset the "do-it-yourself" trend among home owners.
Richard H. Bohl, Columbus, Ohio also told the 600 delegates, at the opening meeting yesterday, to promote deferred payment plans for painting and decorating.
Another speaker, Gordon McKay, Buffalo, N. Y., said the do-it-yourself promotion 'by paint manufacturers has dealt a serious blow to our apprentice training program.' He asked, "How can we get young men to spend three years learning to be a painter when they read on a can that they can be experts in five minutes?"
LOS ANGELES (UPI)—Painting and decorating contractors of America, here for a four-day convention, have been urged by their president to improve their sales and merchandising promotion to offset the "do-it-yourself" trend among home owners.
Richard H. Bohl, Columbus, Ohio also told the 600 delegates, at the opening meeting yesterday, to promote deferred payment plans for painting and decorating.
Another speaker, Gordon McKay, Buffalo, N. Y., said the do-it-yourself promotion 'by paint manufacturers has dealt a serious blow to our apprentice training program.' He asked, "How can we get young men to spend three years learning to be a painter when they read on a can that they can be experts in five minutes?"
What sub-type of article is it?
Convention Report
Business Meeting
What keywords are associated?
Painting Contractors
Convention
Do It Yourself Trend
Deferred Payment Plans
Apprentice Training
What entities or persons were involved?
Richard H. Bohl
Gordon Mckay
Where did it happen?
Los Angeles
Story Details
Key Persons
Richard H. Bohl
Gordon Mckay
Location
Los Angeles
Event Date
Yesterday
Story Details
Painting and decorating contractors at a four-day convention in Los Angeles are urged by president Richard H. Bohl to improve sales promotion and deferred payment plans to counter the do-it-yourself trend. Speaker Gordon McKay notes the impact on apprentice training programs.