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Editorial
June 12, 1892
Arizona Republican
Phoenix, Maricopa County, Arizona
What is this article about?
Editorial critiques advertisers' errors in using subpar, poorly written advertisements in prominent newspaper spaces, stressing the need for intelligent, truthful, and attractive wording to achieve successful outcomes.
Clipping
OCR Quality
95%
Excellent
Full Text
Mistakes of Advertisers.
In not employing brains enough, when brains are sadly needed. It is a very common error for advertisers to put second class productions in first class space in a newspaper and confidently look for extraordinary results. You cannot expect a man's work from a boy, neither must you anticipate profitable returns from poorly constructed, stupidly written advertisements meant to appeal to the intelligent public. The wording of an advertisement is an all-important factor. The make up, style, attractiveness, snap and strength of catchiness, all have their strong points-but a successful writer of advertisements will concisely state the truth in a pleasant manner and safely calculate on fruitful results.
In not employing brains enough, when brains are sadly needed. It is a very common error for advertisers to put second class productions in first class space in a newspaper and confidently look for extraordinary results. You cannot expect a man's work from a boy, neither must you anticipate profitable returns from poorly constructed, stupidly written advertisements meant to appeal to the intelligent public. The wording of an advertisement is an all-important factor. The make up, style, attractiveness, snap and strength of catchiness, all have their strong points-but a successful writer of advertisements will concisely state the truth in a pleasant manner and safely calculate on fruitful results.
What sub-type of article is it?
Advertising Practices
What keywords are associated?
Advertising Mistakes
Ad Wording
Commercial Advertising
Truthful Ads
Profitable Returns
Editorial Details
Primary Topic
Mistakes Of Advertisers
Stance / Tone
Critical And Advisory
Key Arguments
Advertisers Fail By Not Employing Enough Brains
Second Class Productions In First Class Space Yield No Extraordinary Results
Poorly Constructed Ads Do Not Appeal To Intelligent Public
Wording Is All Important In Advertisements
Successful Ads Concisely State Truth Pleasantly For Fruitful Results