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Imperial Valley Press
El Centro, Imperial County, California
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El Centro merchants in Imperial Valley launch window displays featuring local crops to boost confidence in regional agriculture, part of a broader campaign providing speakers and data to promote valley resources.
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—It's a privilege to live in Imperial Valley!
Imperial Valley's campaign of confidence received new impetus Wednesday when El Centro's Main street merchants decided to feature valley products in store window displays.
Each merchant will select one major crop to feature in his window. A placard will show the quantity of that crop produced last year and its value. Window decorations will feature this crop in a vivid manner worked out by the window decorator.
Members of the window decorating committee headed by Harry H. Hovey announced they expected 20 or more stores in El Centro to participate in the event arranged as a part of the campaign to sell Imperial Valley to Imperial Valley residents.
Displays will be rotated from week to week and eventually will appear in the windows of stores in other valley cities as the campaign of confidence spreads.
Walter B. Havekorst, chairman of the campaign of confidence committee, sent letters to all organized groups in the valley, announcing that speakers are available on request. These speakers will be provided with data showing the valley's agricultural development and the value of valley land. Organizations wishing speakers may communicate with the El Centro Chamber of Commerce.
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Domestic News Details
Primary Location
Imperial Valley, El Centro
Event Date
Wednesday
Key Persons
Outcome
20 or more stores expected to participate; displays to rotate weekly and spread to other valley cities; speakers available for groups via el centro chamber of commerce.
Event Details
Main street merchants in El Centro decide to feature valley products in store window displays as part of the campaign of confidence. Each merchant selects one major crop, showing production quantity and value from last year, with vivid decorations. Committee headed by Harry H. Hovey arranges the event to sell Imperial Valley to residents. Walter B. Havekorst announces speakers with data on agricultural development and land value.