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Editorial May 2, 1912

The Bennington Evening Banner

Bennington, Bennington County, Vermont

What is this article about?

Editorial from New York Sun defends parcels post system, arguing it won't drive rural merchants out of business like feared, as suburban shops thrive despite city deliveries; rural merchants will adapt and prosper. Includes insurance ad.

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Opposition to the Parcels Post

Respectable opposition to the enlargement of the merchandise transportation department of the postoffice is based on the fear that by the operation of a parcels post, the tradesmen of small communities would be driven from business and the sale of practically all commodities at retail would be concentrated in a few great mail order houses in the large cities. Probably this opinion is held by many earnest advocates of the "elimination of the middlemen," who would be somewhat surprised if they could see themselves struggling with one hand to tear down a business system which with the other hand they were valiantly doing their utmost to uphold.

As a matter of fact a general parcels post would not injure the rural merchant any more than it would help him. The suburban towns about every great city are covered by elaborate delivery systems supported by the metropolitan shops. By means of these the customers of the shops are served as promptly as they would be by parcels post, and no extra charge is made for deliveries. Has this resulted in closing up the shops in the suburban towns? A trip to any suburb of New York, Chicago, San Francisco or any other city will show that such is not the case. Each town and village has its full complement of shops, catering to every need of mankind, and the number of these shops in proportion to the population is about the same that will be found in remote settlements. Whoever has attempted to get a home in a town without shops will recall the great difficulties involved in his search. The department store, in the heated imagination of numerous persons, including the benevolent Mr. Croker, was driving out the little shop keeper, but the little shop keeper, wherever worthily fulfilling his function has survived and prospered. The same tale will be told of the rural merchant under a parcels post. He will enjoy its advantages, adjust his business to the new conditions it will create and continue in prosperity and safety his service to society.-New York Sun.

Men Often Express Vigorous opinions on subjects of which their knowledge is only superficial. Even in Insurance there is still room for education. Our aim is to serve the living when those who were responsible have been taken away. National Life Insurance Company of Vermont. (Mutual.) Earle S. Kinsley, General Agent. Mead Building

What sub-type of article is it?

Economic Policy Trade Or Commerce

What keywords are associated?

Parcels Post Rural Merchants Mail Order Houses Department Stores Suburban Delivery Post Office Expansion

What entities or persons were involved?

New York Sun Mr. Croker National Life Insurance Company Of Vermont

Editorial Details

Primary Topic

Defense Of Parcels Post Against Harm To Rural Merchants

Stance / Tone

Supportive Of Parcels Post, Dismissive Of Opposition Fears

Key Figures

New York Sun Mr. Croker National Life Insurance Company Of Vermont

Key Arguments

Parcels Post Won't Drive Small Town Tradesmen Out Of Business Suburban Shops Thrive Despite City Delivery Systems Rural Merchants Will Adapt And Prosper Like Small Shopkeepers Survived Department Stores Opponents Inconsistently Support Eliminating Middlemen While Fearing Concentration In Mail Order Houses

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