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Story
May 4, 1916
University Missourian
Columbia, Boone County, Missouri
What is this article about?
W. C. D'Arcy, president of the D'Arcy Advertising Company in St. Louis, states that advertisers spend $800,000 yearly promoting advertising to educate consumers on its value and counter claims it raises living costs.
Clipping
OCR Quality
98%
Excellent
Full Text
THEY ADVERTISE ADVERTISING
"Publicity Users Spend $800,000 Yearly Doing It," Says W. C. D'Arcy.
"Advertisers spend $800,000 yearly advertising advertising," said W. C. D'Arcy, president of the D'Arcy Advertising Company of St. Louis, speaking yesterday as a representative of the Associated Advertising Clubs of the World.
"We want to make the consumers appreciate every man's advertising, no matter where they see it," said Mr. D'Arcy. "We also want to dissipate the contention that advertising increases the high cost of living."
No particular medium is advocated, Mr. D'Arcy said. The campaign is not directed at advertising experts and advertisers, but at the public.
"We want to do away with price comparisons and the use of bargains as an inducement," said the speaker. "A man can't sell a $1.50 value for 40 cents and stay in business."
"Publicity Users Spend $800,000 Yearly Doing It," Says W. C. D'Arcy.
"Advertisers spend $800,000 yearly advertising advertising," said W. C. D'Arcy, president of the D'Arcy Advertising Company of St. Louis, speaking yesterday as a representative of the Associated Advertising Clubs of the World.
"We want to make the consumers appreciate every man's advertising, no matter where they see it," said Mr. D'Arcy. "We also want to dissipate the contention that advertising increases the high cost of living."
No particular medium is advocated, Mr. D'Arcy said. The campaign is not directed at advertising experts and advertisers, but at the public.
"We want to do away with price comparisons and the use of bargains as an inducement," said the speaker. "A man can't sell a $1.50 value for 40 cents and stay in business."
What sub-type of article is it?
Business Speech
Industry Announcement
What keywords are associated?
Advertising
Publicity
Cost Of Living
Darcy Company
Associated Clubs
What entities or persons were involved?
W. C. D'arcy
Where did it happen?
St. Louis
Story Details
Key Persons
W. C. D'arcy
Location
St. Louis
Event Date
Yesterday
Story Details
W. C. D'Arcy announces advertisers' $800,000 annual spend on promoting advertising to foster public appreciation, counter cost-of-living myths, and discourage price comparisons and bargains.