Thank you for visiting SNEWPapers!
Sign up free
The Nome Nugget
Nome, Nome County, Alaska
What is this article about?
A television research organization, Sindlinger & Co., reported low viewership for the two major political conventions, averaging 33 million viewers compared to 54 million for peak commercial shows, with films and sports often outperforming them.
Clipping
OCR Quality
Full Text
NEW YORK (AP)—A television research organization reported today the two big political conventions flopped as attractions on home screens.
The survey was made by Sindlinger & Co., of Philadelphia, which reported it polled 1,000 set owners daily, altogether cross-sectioning watchers in 238 counties from coast to coast.
These were some of the findings:
The politicians were watched by an average 33 million viewers, compared to 54 million drawn by peak commercial shows. One evening, only one-quarter of the nation's sets were turned on.
Films and sports events frequently outdrew the conventions in communities where non-network shows were on the air. And radio listening jumped to a 10-year high as fans sought musical relief from oratory.
What sub-type of article is it?
What keywords are associated?
What entities or persons were involved?
Where did it happen?
Domestic News Details
Primary Location
New York
Key Persons
Outcome
average 33 million viewers for conventions vs. 54 million for peak commercial shows; one evening only one-quarter of sets turned on; films and sports outdrew conventions; radio listening at 10-year high.
Event Details
Sindlinger & Co. of Philadelphia conducted a survey polling 1,000 TV set owners daily across 238 counties, finding low interest in the two big political conventions as TV attractions.