Keowee Courier

Advertising
We clip the following sensible article from the "Charleston Courier," which we commend to the careful attention of our business men who are desirous to build up their business and thereby speedily regain what they have lost. Bring your business prominently before the people and let them know what you are doing and what you are willing to do, and, our word for it, you will soon find that your exertions are duly appreciated and that your business will increase in exact proportion to the amount of information you give in regard to the efforts you are making to accommodate your patrons:
It will not be forgotten to what extent the curious were exercised by the apparition, some months ago, on every street corner of our city, and in almost every newspaper of the United States, of the cabalistic sign S. T.--1860--X, and how long a time elapsed before it was discovered that it had no other than an advertising significance. Since then the public has learned with astonishment that the enterprising genius who adopted this plan for heralding his Bitters had planted his standard on the famous White Mountains, and even pasted his cards on the peaks of the Pyramids. He has never regretted his outlay of means.--Drake boasts that his sales of Plantation Bitters last year exceeded a million of dollars, and attributes the fact to the agency of printing presses and posters. We ourselves know of a capitalist in New York who placed fifty thousand in the hands of an agent to be exclusively employed in advertising his business, and it would not be difficult to cite hundreds of similar cases.
The importance of advertising cannot be over-estimated, nor is it necessary to reiterate arguments in support of its advantages. The success of merchants and business men generally who have done so, systematically and judiciously, are so many evidences in its behalf. Like any other business, however, it requires a study of its utility and method to enable one to make the best application of means to the end which is desired. It is in itself a science and one which demands application and practical sense to acquire to advantage.-This is thoroughly understood at the North where advertising agencies have been in successful operation for very many years, and to these the business men of that section resort as the most economical and effectual agents for the extension of their commercial transactions.