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Page thumbnail for Arkansas State Press
Story July 30, 1948

Arkansas State Press

Little Rock, Pulaski County, Arkansas

What is this article about?

Fashion article on evolving ideals of feminine beauty, from short and plump to tall and slim, crediting magazines for empowering tall women to embrace their height for elegance and appeal. (178 characters)

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OCR Quality

98% Excellent

Full Text

New York (CNS)—There was a time—and not too many years ago—when the short, plumpish girl was considered the essence of feminine figure perfection and the tall, thin girl called just too plain skinny and gawky. Tall girls, thus shuddered by roving males, did everything to make themselves appear a foot or so less. They wore the flattest heels, the frilliest necklines and even walked stooped over ashamed of their overgrowth. But these remedies didn't remedy. They only made the long of limb appear more gawky, graceless and tasteless.

Then along came the Fashion magazines with their sleek editors and above all their fastidious artists to take the tall girls out of the doldrums. Discovering that clothes hang best on the tallest, slimmest of women, they told the ugly ducklings to stretch out, wear their high heels, carry their carriage proudly—that those over 5'5" were the most graceful and above all the most desirable.

And so the healthy, long legged well proportioned, typical American girl figure was born.

Now, if you're in the 5'5" over class, remember you have the real American height—the most exalted figure in the fashion world.

And if you're taunted about being too sparse—“no meat on your bones”—and having to pick only the tallest men for the short ones are unbearable—pay it no attention and shed no tears. For no one beats you wearing clothes and can attract more attention if those clothes are becoming. Moreover, this new look was envisioned and conspired for the tall girl. Certainly, she looks the grandest with the yards of material flowing about her slim, lithe body.

So make the most of your height and move as if you were truly proud of it. We guarantee you continuous wolf whistles and from all sizes of males for they are all suckers for the well groomed, confident girl.

What sub-type of article is it?

Fashion Advice Societal Change

What themes does it cover?

Social Manners Triumph

What keywords are associated?

Tall Women Beauty Standards Fashion Trends Height Confidence American Figure

Where did it happen?

New York

Story Details

Location

New York

Story Details

The article describes the shift in beauty standards from short, plump women to tall, slim figures promoted by fashion magazines, encouraging tall women over 5'5" to embrace their height for grace, desirability, and better clothing fit, ignoring taunts and exuding confidence to attract attention.

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