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Editorial
May 4, 1934
The Key West Citizen
Key West, Monroe County, Florida
What is this article about?
An open letter from the Stillwater (Minn.) Gazette urging merchants to support local newspapers through regular advertising, emphasizing its role in reflecting community life and ensuring business visibility and success.
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OCR Quality
98%
Excellent
Full Text
A LETTER TO MERCHANTS
(Stillwater (Minn.) Gazette)
The value of your local newspaper to the success of your business cannot be overestimated. It's worth all the support and co-operation you can give it. For the newspaper is a mirror reflecting the life of the community in which you and your store have an important part.
Your advertisement is the reflection of your store in this mirror. Everybody sees it there. If it is not there the mirror is dark where your store should be. You are there but you cannot be seen. Your store is open for business as usual, but "Out of sight, out of mind!"
To keep in step with the progress of your community; to get your share of business, you must advertise regularly. Take your newspaper publisher into your confidence; he can give you invaluable assistance. Establish an advertising budget. Plan a regular schedule for your advertisements. It's a policy that is followed by the most successful stores; it's an idea that will be profitable for you.
(Stillwater (Minn.) Gazette)
The value of your local newspaper to the success of your business cannot be overestimated. It's worth all the support and co-operation you can give it. For the newspaper is a mirror reflecting the life of the community in which you and your store have an important part.
Your advertisement is the reflection of your store in this mirror. Everybody sees it there. If it is not there the mirror is dark where your store should be. You are there but you cannot be seen. Your store is open for business as usual, but "Out of sight, out of mind!"
To keep in step with the progress of your community; to get your share of business, you must advertise regularly. Take your newspaper publisher into your confidence; he can give you invaluable assistance. Establish an advertising budget. Plan a regular schedule for your advertisements. It's a policy that is followed by the most successful stores; it's an idea that will be profitable for you.
What sub-type of article is it?
Trade Or Commerce
What keywords are associated?
Local Advertising
Merchant Success
Newspaper Support
Business Visibility
Community Reflection
What entities or persons were involved?
Merchants
Local Newspaper
Stillwater (Minn.) Gazette
Editorial Details
Primary Topic
Importance Of Advertising In Local Newspapers For Merchants
Stance / Tone
Encouraging Regular Advertising To Support Business Success
Key Figures
Merchants
Local Newspaper
Stillwater (Minn.) Gazette
Key Arguments
Local Newspaper Reflects Community Life And Business Role
Advertisements Ensure Store Visibility In The Community Mirror
Absence Of Ads Leads To 'Out Of Sight, Out Of Mind'
Regular Advertising Keeps Pace With Community Progress And Secures Business Share
Consult Publisher For Assistance And Establish Advertising Budget And Schedule
Successful Stores Follow Regular Advertising Policy