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Editorial
July 12, 1898
The Paducah Daily Sun
Paducah, Mccracken County, Kentucky
What is this article about?
The Boston Transcript presents an argument favoring evening newspapers as an advertising medium, emphasizing their home use by families, thorough evening reading, and ability to keep pace with rapid global news updates.
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THE EVENING NEWSPAPER.
The Boston (Mass.) Transcript presents the following argument in favor of the evening newspaper as an advertising medium:-
"The value of the evening newspaper is not exhausted when it has given the news of the hour, or has helped the business men over the tedium of travel from his office to his home. Copies are seldom found littering the seats of steam or electric cars, as it is taken to the household for perusal by the whole family. Of course, the evening is the time when it can be most thoroughly read and discussed. Moreover, so rapid has become every medium of intelligence from world's end to world's end, that the evening paper is more favorably circumstanced than its morning contemporaries for keeping pace with the genuine news of each day.
The faculties for extracting the best essence of the world's history for the day, and the world's thought upon passing events, have been brought to such a high state of development that it is enabled to keep even pace with daily events, furnishing a brief resume of such morning news as may have been expanded by other sheets beyond real value and keeping the record clear and unbroken."
The Boston (Mass.) Transcript presents the following argument in favor of the evening newspaper as an advertising medium:-
"The value of the evening newspaper is not exhausted when it has given the news of the hour, or has helped the business men over the tedium of travel from his office to his home. Copies are seldom found littering the seats of steam or electric cars, as it is taken to the household for perusal by the whole family. Of course, the evening is the time when it can be most thoroughly read and discussed. Moreover, so rapid has become every medium of intelligence from world's end to world's end, that the evening paper is more favorably circumstanced than its morning contemporaries for keeping pace with the genuine news of each day.
The faculties for extracting the best essence of the world's history for the day, and the world's thought upon passing events, have been brought to such a high state of development that it is enabled to keep even pace with daily events, furnishing a brief resume of such morning news as may have been expanded by other sheets beyond real value and keeping the record clear and unbroken."
What sub-type of article is it?
Trade Or Commerce
What keywords are associated?
Evening Newspaper
Advertising Medium
Family Reading
Daily News Timeliness
What entities or persons were involved?
Boston Transcript
Evening Newspaper
Editorial Details
Primary Topic
Value Of Evening Newspapers As Advertising Medium
Stance / Tone
Argument In Favor
Key Figures
Boston Transcript
Evening Newspaper
Key Arguments
Evening Newspapers Are Taken Home For Family Perusal And Discussion
Evening Is The Best Time For Thorough Reading
Evening Papers Keep Pace With Daily News Due To Rapid Communication
They Provide A Concise Resume Of Morning News Without Expansion