The Bismarck Tribune

Green and Black Fingernail Enamel Will Soon Match Milady's Costume
Washington, Aug. 20.-(AP)-Green or black fingernails and rose eye-shadows are in store this fall for the nation's billion-spending beauty seekers if cosmetology's calculations find popular favor.

Manicures to match women's costumes were named today by H. L. Franklin, managing director of the organized beauticians of the country as the latest wrinkle in the beauty game, designed to keep American women spending at a record-breaking clip.

Preparing for a national convention here of what he claims to be the nation's fourth largest industry-making women pretty-Franklin was arranging demonstrations of color-scheme finger-nails and "beauty-enhancing" eye-shadows.

The "smart-to-the-finger-tips" style already has started, he said and is due for a decided fall flair. Nail enamel of every hue selected for the coming season by the stylists will be available, explained the spokesman for beauty as a big business

If hats, gloves, shoes and bags are black, said Franklin, the fingernails also will be black and the color of their gloss can be changed with each costume.

Beauty as a big business, he said is exactly as old as the bob-ten years. Its rapid rise in the post-war decade to a present level of $1,900,000,000 expenditure per annum he attributed to the development of the permanent wave machine.

Beauty-seekers spend annually $800,000,000 for cosmetics and an added $1,100,000,000 for having them put on.

The eye-shadow, he said, was developed "to give the eye a background for its beauty," and also, of course, to give the beauty artist employment for his or her talents.