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Editorial February 4, 1951

Atlanta Daily World

Atlanta, Fulton County, Georgia

What is this article about?

An editorial agrees with a letter writer that red and green advertising signs confuse drivers by mimicking traffic lights, especially at night or on wet streets, and suggests regulating sign colors and locations to enhance highway safety for motorists and pedestrians.

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Full Text

Signs Increase Traffic Peril

A writer of a letter to a newspaper in a neighboring city calls attention to the fact that advertising signs, in red and green colors. have a tendency to confuse motorists and to make it almost impossible to detect traffic lights that operate for the safety of pedestrians. as well as motorists.

We are inclined to agree with the unidentified correspondent. who suggests that advertising signs should be "any colors except red and green." Certainly. after dark and when streets are wet. there is a maze of red and green lighting that. at times, makes it impossible to detect traffic lights.

While on this subject, we also call attention to the fact that the location of advertising signs sometimes increases the danger of night travel. In the effort to avoid highway accidents,it might be profitable to scrutinize the location of advertising signs and strictly regulate them in the interest of highway safety

What sub-type of article is it?

Traffic Safety Advertising Regulation

What keywords are associated?

Traffic Peril Advertising Signs Red Green Colors Traffic Lights Highway Safety Night Travel

Editorial Details

Primary Topic

Dangers Of Colored Advertising Signs To Motorists And Pedestrians

Stance / Tone

Concerned Agreement And Call For Regulation

Key Arguments

Advertising Signs In Red And Green Confuse Motorists And Obscure Traffic Lights Signs Should Use Colors Except Red And Green Red And Green Lighting Creates A Maze At Night And On Wet Streets Location Of Advertising Signs Increases Night Travel Danger Scrutinize And Regulate Sign Locations For Highway Safety

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