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Story
March 27, 1940
Midland Cooperator
Minneapolis, Hennepin County, Minnesota
What is this article about?
The Federal Trade Commission prompted Lever Brothers Co. to cease exaggerated advertising claims for Rinso soap, such as preventing red hands, superior whitening, and endorsements from washing machine makers.
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Full Text
Ad Claims on Rinso To be Toned Down
As a result of action by the Federal Trade Commission, Lever Brothers Co. has promised to stop advertising that anyone using their product Rinso will "never" have red or rough hands; that it will in every instance make clothes at least five shades whiter or that colors "never" fade when washed with it; that no other soap will produce the degree or kind of whiteness attained by Rinso or will do as good or quick a job.
Lever Brothers also is going to stop saying that makers of 33 washing machines have recommended the effectiveness of Rinso "above all others".
As a result of action by the Federal Trade Commission, Lever Brothers Co. has promised to stop advertising that anyone using their product Rinso will "never" have red or rough hands; that it will in every instance make clothes at least five shades whiter or that colors "never" fade when washed with it; that no other soap will produce the degree or kind of whiteness attained by Rinso or will do as good or quick a job.
Lever Brothers also is going to stop saying that makers of 33 washing machines have recommended the effectiveness of Rinso "above all others".
What sub-type of article is it?
Deception Fraud
Historical Event
What themes does it cover?
Deception
Justice
What keywords are associated?
False Advertising
Ftc Action
Rinso
Lever Brothers
Soap Claims
What entities or persons were involved?
Federal Trade Commission
Lever Brothers Co.
Story Details
Key Persons
Federal Trade Commission
Lever Brothers Co.
Story Details
As a result of action by the Federal Trade Commission, Lever Brothers Co. has promised to stop advertising exaggerated claims about their Rinso product, including that it will never cause red or rough hands, make clothes at least five shades whiter, prevent colors from fading, produce superior whiteness to other soaps, or do a better job, and to stop claiming recommendation by makers of 33 washing machines above all others.