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Story December 17, 1950

Atlanta Daily World

Atlanta, Fulton County, Georgia

What is this article about?

John and Mary Atlanta's 12-year history of economical shopping at Jackson's in Atlanta for wedding appliances, baby items, TV, silverware, toys, and gifts, maintaining household peace and budget.

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Beautiful Home
Christmas Gifts
At Jackson's
By ALICE HOLMES WASHINGTON

John and Mary Atlanta have taken care of a long, long Christmas shopping list with a minimum amount of expended energy and a great deal of satisfaction. Yes, sir, they followed their annual custom of shopping at Jackson's a one stop shopping center for homefurnishings and gifts.

Jackson's Inc. is a legend with John and Mary, for twelve years ago, when they heard wedding bells ring. Jackson's supplied them the stove, electrical refrigerator, and other major appliances for their love nest. A wonderful assortment of wedding gifts from interested friends and relatives had come from Jackson's. They found, thru daily use, that they could place their confidence in Jackson's.

As the years passed, the Atlanta family expanded and so had the Jackson store expanded. Remembering satisfaction in all purchases, they scurried to the Auburn Avenue store where co-operative salespeople helped them select just the furniture needed for a nursery! Crib, electric sterilizer for bottles--just the right lamp for delicate eyes. John's extra gift at this time, Mary remembered, was a clock-radio, which she set each night to start the coffee perking. Jackson's had helped them adhere to schedule, despite the demands of a new baby.

Just as Mr. and Mrs. Atlanta found it fun to shop at Jackson's they've found it economical too, and a convenient way to stick within a limited budget. This worked for additional home furnishings, major equipment (new cabinets and sink for the kitchen and the seemingly endless need for "gifts" all during the year.

The coffee table that Mary had her heart set on for the living room, a television set that made such a "good child" out the usually mischievous "Junior." A service for eight in silver plate, plus a place setting or so in sterling bought on the easy "add a setting" plan. Then there was the tricycle to keep chubby legs sturdy. Yes, they found it easy to keep a peaceful household with Jackson's help.

Gifts for others were assembled from the friendly Auburn Avenue store. A clock for Aunt Sue, a record changer for teen-ager Elizabeth, whose high school buddies just loved recorded music an automatic roaster for Mary (her very own choice) so that cooking could be made easier. John, believe it or not, wanted a handsomely masculine lamp just for his chair so he could keep up with sports reading--minus eye strain. They even purchased a wall-type can opener for a "friend who had everything."

John and Mary would like for you try Jackson's, they're sure you'll be oh, so pleased too. Mary says the

What sub-type of article is it?

Biography Family Drama

What themes does it cover?

Family Triumph

What keywords are associated?

Shopping Family Purchases Home Furnishings Gifts Jackson's Store

What entities or persons were involved?

John Atlanta Mary Atlanta

Where did it happen?

Jackson's Store, Auburn Avenue, Atlanta

Story Details

Key Persons

John Atlanta Mary Atlanta

Location

Jackson's Store, Auburn Avenue, Atlanta

Event Date

Twelve Years Ago To Present

Story Details

John and Mary Atlanta have shopped at Jackson's for home furnishings and gifts over twelve years, starting with wedding appliances, then nursery items, TV, silverware, tricycle, and various gifts for family and friends, all within budget.

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