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Commercial
October 12, 1939
The Skyland Post
West Jefferson, Ashe County, North Carolina
What is this article about?
The Caldwell Mutual Corporation, in cooperation with REA and I.E.S. dealers, will launch an electric lamp campaign in Ashe, Alleghany, Watauga, and Caldwell counties, offering I.E.S. lamps to REA members at half price ($9.95/pair) on installment plans to promote better lighting.
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OCR Quality
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An Electric Lamp Campaign To Be Directed By REA
I. E. S. Lamps Are Selected. Members May Purchase On Installment Plan.
An I. E. S. electric lamp campaign will be launched in Ashe, Alleghany, Watauga and Caldwell counties in the near future, by the Caldwell Mutual Corporation, in co-operation with the REA and I. E. S. lamp dealers in the four counties, Supt. G. F. Messick announced here this week.
The slogan of the campaign will be "better light, better sight" and complete details will be announced in a letter to all REA members.
In discussing the plan with dealers here this week, Mr. Messick said that REA in Washington had selected the I. E. S. "because they are the finest lamps that are made".
These lamps will be available to REA members at about one-half of their former retail cost because of arrangements made by REA officials, he stated.
The lamps are made according to specifications outlined by the Lighting Engineering Society of America and will be sold to members at $9.95 per pair, and members can secure them by paying 95 cents down and the rest divided in regular monthly installments, he explained.
Full details of the plan will be announced later.
I. E. S. Lamps Are Selected. Members May Purchase On Installment Plan.
An I. E. S. electric lamp campaign will be launched in Ashe, Alleghany, Watauga and Caldwell counties in the near future, by the Caldwell Mutual Corporation, in co-operation with the REA and I. E. S. lamp dealers in the four counties, Supt. G. F. Messick announced here this week.
The slogan of the campaign will be "better light, better sight" and complete details will be announced in a letter to all REA members.
In discussing the plan with dealers here this week, Mr. Messick said that REA in Washington had selected the I. E. S. "because they are the finest lamps that are made".
These lamps will be available to REA members at about one-half of their former retail cost because of arrangements made by REA officials, he stated.
The lamps are made according to specifications outlined by the Lighting Engineering Society of America and will be sold to members at $9.95 per pair, and members can secure them by paying 95 cents down and the rest divided in regular monthly installments, he explained.
Full details of the plan will be announced later.
What sub-type of article is it?
Economic
What keywords are associated?
Electric Lamp Campaign
Rea Members
Installment Plan
I.E.S. Lamps
Rural Electrification
What entities or persons were involved?
Rea
Caldwell Mutual Corporation
I. E. S. Lamp Dealers
G. F. Messick
Lighting Engineering Society Of America
Where did it happen?
Ashe, Alleghany, Watauga And Caldwell Counties
Commercial Details
Location
Ashe, Alleghany, Watauga And Caldwell Counties
Event Date
In The Near Future
Commodities
I. E. S. Electric Lamps
Key Figures
Rea
Caldwell Mutual Corporation
I. E. S. Lamp Dealers
G. F. Messick
Lighting Engineering Society Of America
Notable Details
- slogan: better light, better sight
- available at about one-half of former retail cost
- sold at $9.95 per pair
- 95 cents down payment
- rest in regular monthly installments