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Story
April 4, 1952
The Catholic Times
Columbus, Franklin County, Ohio
What is this article about?
Ten Rochester, NY, retail stores pledge to stock modest formal gowns after a petition from Catholic high school girls' committee, who highlighted the prevalence of revealing designs and consulted New York designers.
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Modest Dress Drive Is Aided By Merchants
Ten leading retail stores in Rochester, N. Y., have promised to stock and display formal gowns that meet Christian standards of modesty.
Their promise came as a result of a petition from a Catholic High School Girls' committee to provide modest teen-age party dresses.
The girls' action drew an admission from Rochester fashion merchants that their showrooms emphasize strapless, backless gowns, and formals with low-cut necklines.
According to the Rochester Catholic Courier-Journal, several of the high school leaders visited New York to discuss the problem of modest gowns with designers and dealers there.
"Many of them did not believe," the girls reported, "that high-schoolers wanted 'cover-up' fashions. But they admitted they could turn out modest models in a few weeks if there really were 2,000 kids in Rochester who would wear them."
The letter that sparked the modesty campaign was composed at a meeting of class officers and sodality representatives of Our Lady of Mercy High School, Nazareth Academy, and St. Agnes High School.
The letter was delivered personally to merchandise managers and buyers of women's wear in ten Rochester stores by delegations of the girls.
Ten leading retail stores in Rochester, N. Y., have promised to stock and display formal gowns that meet Christian standards of modesty.
Their promise came as a result of a petition from a Catholic High School Girls' committee to provide modest teen-age party dresses.
The girls' action drew an admission from Rochester fashion merchants that their showrooms emphasize strapless, backless gowns, and formals with low-cut necklines.
According to the Rochester Catholic Courier-Journal, several of the high school leaders visited New York to discuss the problem of modest gowns with designers and dealers there.
"Many of them did not believe," the girls reported, "that high-schoolers wanted 'cover-up' fashions. But they admitted they could turn out modest models in a few weeks if there really were 2,000 kids in Rochester who would wear them."
The letter that sparked the modesty campaign was composed at a meeting of class officers and sodality representatives of Our Lady of Mercy High School, Nazareth Academy, and St. Agnes High School.
The letter was delivered personally to merchandise managers and buyers of women's wear in ten Rochester stores by delegations of the girls.
What sub-type of article is it?
Historical Event
What themes does it cover?
Social Manners
Moral Virtue
What keywords are associated?
Modest Dress Campaign
Rochester Merchants
Catholic High School Girls
Formal Gowns
Christian Standards
What entities or persons were involved?
Catholic High School Girls' Committee
Rochester Fashion Merchants
Where did it happen?
Rochester, N. Y.
Story Details
Key Persons
Catholic High School Girls' Committee
Rochester Fashion Merchants
Location
Rochester, N. Y.
Story Details
Catholic high school girls in Rochester petition merchants for modest formal gowns, leading ten stores to agree to stock them after admissions of emphasizing revealing designs and consultations with New York designers.