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Mcallen, Hidalgo County, Texas
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Profile of Mrs. Wendell L. Willkie as a potential First Lady during her husband's 1940 presidential campaign, highlighting her reluctance to enter politics, her natural poise in the spotlight, and her Midwestern hospitality style as an all-American fit for the White House.
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Mrs. Willkie has tried, but not entirely successfully, attempted to remain in the background during her husband's whirlwind campaign. Running for President is his business, says she. But, says Inez Calaway Robb in the October issue of Cosmopolitan Magazine:
"At her first press conference the party politicians and the press made the simultaneous discovery that Edith Willkie, who had never been in the spotlight before in her life, instinctively knew what to do about it. She not only knew all the answers, but she knew the right ones."
Mrs. Willkie adheres stubbornly to her own personal plank of staying out of politics. She also refuses to go along with the pretty picture of herself giving her dynamic husband pointers and suggestions on his campaign speeches. Her stand is the "Wendell doesn't need any help." Miss Robb has this to say of Mrs. Willkie as a potential White House hostess:
"The most famous brands of hospitality in this country have been copyrighted by the South and the West. In the Midwest, the two fuse. It (the Willkie brand) would make a dandy all-American combination in the White House."
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White House On Pennsylvania Avenue
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Mrs. Willkie stays out of her husband's presidential campaign but handles press conferences adeptly; described as a potential White House hostess with Midwestern hospitality blending Southern and Western styles.