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Editorial
June 19, 1895
Daily Public Ledger
Maysville, Mason County, Kentucky
What is this article about?
The Ledger newspaper declares it will charge five cents per line for notices of paid public events, obituaries, and resolutions, excluding lodge meetings and church services (up to ten lines), as newspapers are businesses that cannot afford free advertising.
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Purely Business!
The columns of a newspaper represent a cash value. No publisher can afford to give advertising "notices" free any more than a merchant can toss over his counter free gifts of dry goods or shoes. A newspaper is a legitimate business concern. Its columns are its stock in trade, and advertisements should be paid for, no matter in what part of the paper they appear.
The Continued Calls upon The Ledger for free notices have become so burdensome that we are forced to publish the following terms:
For Notices of Suppers, excursions, fairs, or other public entertainments where a fee is charged, and for obituary notices, resolutions of respect, &c., The Ledger will charge five cents a line, and hereafter this will be the invariable rule. This, however,
Does Not Include notices of Lodge meetings or Church services, which must not exceed ten lines.
The columns of a newspaper represent a cash value. No publisher can afford to give advertising "notices" free any more than a merchant can toss over his counter free gifts of dry goods or shoes. A newspaper is a legitimate business concern. Its columns are its stock in trade, and advertisements should be paid for, no matter in what part of the paper they appear.
The Continued Calls upon The Ledger for free notices have become so burdensome that we are forced to publish the following terms:
For Notices of Suppers, excursions, fairs, or other public entertainments where a fee is charged, and for obituary notices, resolutions of respect, &c., The Ledger will charge five cents a line, and hereafter this will be the invariable rule. This, however,
Does Not Include notices of Lodge meetings or Church services, which must not exceed ten lines.
What sub-type of article is it?
Newspaper Policy
Advertising Charges
What keywords are associated?
Newspaper Business
Free Notices
Advertising Policy
Obituary Charges
Public Entertainments
What entities or persons were involved?
The Ledger
Editorial Details
Primary Topic
Charging For Notices And Advertisements
Stance / Tone
Policy Announcement Enforcing Payment For Notices
Key Figures
The Ledger
Key Arguments
Newspapers Are Businesses That Cannot Provide Free Advertising
Advertisements Must Be Paid For Regardless Of Placement
Charging Five Cents Per Line For Notices Of Paid Events, Obituaries, And Resolutions
Excluding Lodge Meetings And Church Services Up To Ten Lines