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Story
March 27, 1940
Midland Cooperator
Minneapolis, Hennepin County, Minnesota
What is this article about?
National Better Business Bureau study of FTC rulings debunks toothpaste claims: cannot prevent decay, alter shades, treat diseased gums, or always eliminate bad breath; no dentist preference for powder.
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OCR Quality
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Full Text
Finds No Tooth Paste
Can Prevent Decay
No tooth paste or other kind of dentifrice is capable of preventing tooth decay.
This is one of the findings reported by the National Better Business Bureau, Inc., recently after a study of rulings by the Federal Trade Commission on nationally advertised tooth pastes and powders. Other findings:
Dentifrices cannot be depended on to change natural shades of the teeth or remove all discoloration.
Gum massage, while beneficial, is not a proper treatment for diseased gums.
Contrary to advertising claims, dentists do not favor powder over paste.
Dentifrices are not effective in overcoming all cases of bad breath.
Can Prevent Decay
No tooth paste or other kind of dentifrice is capable of preventing tooth decay.
This is one of the findings reported by the National Better Business Bureau, Inc., recently after a study of rulings by the Federal Trade Commission on nationally advertised tooth pastes and powders. Other findings:
Dentifrices cannot be depended on to change natural shades of the teeth or remove all discoloration.
Gum massage, while beneficial, is not a proper treatment for diseased gums.
Contrary to advertising claims, dentists do not favor powder over paste.
Dentifrices are not effective in overcoming all cases of bad breath.
What sub-type of article is it?
Curiosity
Deception Fraud
What themes does it cover?
Deception
Justice
What keywords are associated?
Toothpaste
Dentifrice
Tooth Decay
False Advertising
Ftc Rulings
Bad Breath
Gum Massage
Story Details
Event Date
Recently
Story Details
The National Better Business Bureau reports Federal Trade Commission findings that no toothpaste or dentifrice prevents tooth decay, cannot change natural teeth shades or remove all discoloration, gum massage is beneficial but not a treatment for diseased gums, dentists do not favor powder over paste, and dentifrices are not effective against all bad breath.