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Editorial December 23, 1937

Clarke Courier

Berryville, Clarke County, Virginia

What is this article about?

An editorial urging Clarke County residents to 'Buy at Home' during Christmas to support local prosperity, prevent community decline, and maintain economic stability through patronage of local shops.

Clipping

OCR Quality

98% Excellent

Full Text

GOOD BUSINESS JUDGMENT
This Christmas, as every Christmas, the people of Clarke County should remember that very old, but worthwhile slogan, "Buy at Home."

There is more value to those short words for each individual than can be contained in a book, for they encompass the entire life of the community in which we live.

If there is no prosperity at home, there can be no prosperity for the individuals who live in the same community. Each person, whether he knows it or not, is closely knit together with the welfare of the person next to him in the same community. Just so soon as people cease to support their own community, then that community commences to decline. If it were not for this support from the local people, shops would fail and close. As soon as this happened, real estate would fall in value. As the value of the land decreases, the wealth of the entire community disappears. Those people who thought they had invested their money safely soon find they are but pouring money down a sieve, if they do not constantly give their support to their own community by "Buying at Home".

These words contain the secret of prosperity. They are the life blood of the nation for it is in the small localities such as ours that the real welfare and heart of the nation exists. Do not forget, this Christmas, that to "Buy At Home" is the safest and best form of investment that each of us can make It is a good piece of business on our own part. It is an act of faith in Clarke County that brings its own reward in good merchandise and good fellowship.

What sub-type of article is it?

Social Reform Economic Policy

What keywords are associated?

Buy At Home Clarke County Christmas Shopping Local Economy Community Prosperity Business Support

What entities or persons were involved?

Clarke County Local Shops Community Residents

Editorial Details

Primary Topic

Promotion Of Buying Local For Community Prosperity

Stance / Tone

Encouraging Local Support And Investment

Key Figures

Clarke County Local Shops Community Residents

Key Arguments

Buy At Home Slogan Supports Community Life And Individual Prosperity Lack Of Local Support Leads To Shop Failures And Declining Real Estate Values Local Buying Prevents Wealth Loss And Maintains Community Welfare Buy At Home Is The Safest Investment And Act Of Faith In Clarke County

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