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Editorial January 2, 1796

The New Hampshire Gazette

Portsmouth, Rockingham County, New Hampshire

What is this article about?

Editor J. Melcher announces the New-Hampshire Gazette's publication shift from Tuesday to Saturday for better postal distribution and market day alignment. He introduces new European types, plans paper enlargement without price hike, promotes advertising and subscriptions, and offers printing services. Portsmouth, Jan. 1, 1796.

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The Gazette published Saturday morning

By reason of a late arrangement made in the General Post-Office with the Western Post, who circulates a large number of the GAZETTE in the country, the Editor in order to accommodate him, as well as to oblige his customers, is induced to alter the day of publication from Tuesday to Saturday; therefore, until further notice the New-Hampshire GAZETTE will be published and ready for subscribers by 9 o'clock on SATURDAY MORNINGS.

The Editor conceives this alteration will not only best accommodate the Post, but must please the whole of his subscribers, if they will only consider that "Saturday forms the greatest market day in the week, and by this means the opportunity of forwarding the "GAZETTE" are multiplied in ratio, with the influx of the people from the neighbouring, or distant towns. The arrival of the Mails, at this season of the year, is peculiarly adapted to the post-fed day of Editing, as all the intelligence of the week is summed up on Friday, and the very next morning, ushers the whole mass into public view."

The Editor having lately imported from the most eminent Type Foundry in Europe, a large and elegant assortment of new types, for printing THE NEW-HAMPSHIRE GAZETTE, is determined to have it printed in a stile that shall not reflect dishonor to the paper which has been regularly printed and extensively circulated through the State of New-Hampshire for above forty years, without the least impediment; and still continues to support its credit, and to increase in its circulation in this State, as well as in the different States as far as Georgia, which renders it a very valuable vehicle for our advertising friends, who have evidently manifested by their repeated applications, that they have always found it for their interest to have their advertisements entered in the Gazette, which always has, and still shall be done on the most moderate terms.

The Editor is induced from the liberal encouragement he has received from his advertising friends, and in order to give his customers "a quantum sufficit of intellectual food," to enlarge his paper, without increasing the price; he will therefore as soon he can procure paper. present them with the Gazette "greatly encreased in dimensions; executed on elegant new types, printed upon capital paper, replete with a rich variety of useful information, and containing all intelligence, whether foreign or domestic, which can reasonably be expected in any vehicle of general information." Authors are assured, that their productions will always find a place in the paper when presented (free from personal invectives) and secrecy strictly observed.

The Editor hopes his old customers will make it convenient to have their accounts settled up to the close of the year 1795—

Subscriptions for the Gazette are received at the Printing-Office, corner of Market-Street, at Nine Shillings pr Annum, two shillings and three pence of which is to be paid at entrance, the remainder at the close of the year.

A very extensive assortment of Books & Stationary, constantly kept for sale on the lowest terms for cash, or on short credit, at said Office, where Printing of every kind is neatly executed upon Elegant new Types on very moderate terms, by the public's humble servant,

J. Melcher.
Portsmouth, Jan. 1, 1796.

What sub-type of article is it?

Publisher Notice Subscription Promotion

What keywords are associated?

Publication Change Saturday Edition New Types Paper Enlargement Advertising Subscriptions Portsmouth New Hampshire

What entities or persons were involved?

J. Melcher New Hampshire Gazette Western Post General Post Office

Editorial Details

Primary Topic

Change In Publication Schedule To Saturday And Paper Improvements

Stance / Tone

Promotional And Subscriber Accommodating

Key Figures

J. Melcher New Hampshire Gazette Western Post General Post Office

Key Arguments

Publication Shift To Saturday Accommodates Post And Market Day Influx New Types From Europe Ensure Elegant Printing Paper To Be Enlarged Without Price Increase For More Content Valuable For Advertising Due To Wide Circulation Authors' Works Accepted If Non Invidious With Secrecy

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