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Domestic News June 3, 1893

The Lamar Register

Lamar, Prowers County, Colorado

What is this article about?

A young man working in a local florist's shop started a daily bouquet delivery service for people of small means after leaving his employer. Within about a year, he expanded the business, sending hundreds of bouquets daily and building a store and hot house costing several thousand dollars.

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95% Excellent

Full Text

Last year there was a lad working in a florist's shop here who thought he was not getting on fast enough. It occurred to him that many people of small means would be willing to pay a trifle to have small bouquets delivered to them every day for their dinner table. He spoke to his employer about it, and was sneered at. He got a friend to lend him enough money to send out several thousand circulars, choosing his names judiciously, and enclosed postal cards in each circular for an answer. He got so many encouraging reports that he felt justified in plunging into business for himself, and left his employer.

Now, a little over twelve months since he sent out his first circulars he is letting the contracts for a store and hot house which will cost him several thousand dollars. His idea was a good one, and he sends out several hundred bouquets a day, charging from twenty-five cents to ten dollars as fees for them.

What sub-type of article is it?

Economic

What keywords are associated?

Florist Shop Bouquet Delivery Business Startup Entrepreneurial Success

Domestic News Details

Event Date

Last Year

Outcome

built store and hot house costing several thousand dollars; sends several hundred bouquets a day, charging 25 cents to ten dollars.

Event Details

A lad in a florist's shop proposed daily small bouquet deliveries to his employer but was dismissed. He borrowed money to send circulars with reply cards, received encouraging responses, quit his job, and started the business. Now, over twelve months later, the business is successful.

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