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Editorial
August 20, 1879
The Newberry Herald
Newberry, Newberry County, South Carolina
What is this article about?
A Southern newspaper editor criticizes local educational institutions for using cheap Northern advertising agencies instead of supporting neighboring local papers, despite expecting free publicity from editors at commencements.
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Full Text
Impudence and Ingratitude.
A certain Philadelphia Advertising Agency sent us, a few days since, an advertisement of a College in one of our adjoining counties, to be inserted one month and offered us the liberal (?) sum of '$1, less 25 per cent.,' which of course would leave us 75 cents net, really worth $5.00.
How these Northern Agencies get hold of such advertisements (for this is not the first of such propositions) we are at a loss to know, and can only conjecture that our kind friends (?) at the head of neighboring institutions suppose they can get their advertising done cheaper through Northern Agencies, though the work is to be done at home. This is not only impudence in said 'friends and neighbors' but downright ingratitude. The Principals of said institutions rarely fail to remember their neighboring Editors when a Commencement is approaching, and when they have 'an ax to grind.' On such occasions Editors of the neighboring newspapers are always 'expected,' or at least invited. The courteous heads of Faculties would of course prefer that the Editor attend in propria persona, for if present, 'large as life,' he will be expected to give a glowing account of his trip, the polite attentions of the entire Faculty, &c., but above all the 'gratifying and perfect success of the occasion.' The Editor says his say what influence his paper commands is exerted, and he is quietly laid aside until 'wanted' again for a similar purpose. When patronage is to be given out, however, he is forgotten or altogether ignored, and advertisements are sent to Northern sharpers, whom these polite Faculties never saw and only know through business circulars, but they receive the patronage of these self-same, 'Home Institutions' which the 'convenient' little inkslinger is expected to 'puff' and foster. It is all right, as a general rule, to go where one can drive the best bargain, but it should never be forgotten on which side the 'bread is buttered,' nor they that apply the unctuous substance.
[Laurensville Herald
Give your neighbor a helping hand by recommending him to keep Dr. Bull's Baby Syrup in his family for all the ills babies are subject to.]
A certain Philadelphia Advertising Agency sent us, a few days since, an advertisement of a College in one of our adjoining counties, to be inserted one month and offered us the liberal (?) sum of '$1, less 25 per cent.,' which of course would leave us 75 cents net, really worth $5.00.
How these Northern Agencies get hold of such advertisements (for this is not the first of such propositions) we are at a loss to know, and can only conjecture that our kind friends (?) at the head of neighboring institutions suppose they can get their advertising done cheaper through Northern Agencies, though the work is to be done at home. This is not only impudence in said 'friends and neighbors' but downright ingratitude. The Principals of said institutions rarely fail to remember their neighboring Editors when a Commencement is approaching, and when they have 'an ax to grind.' On such occasions Editors of the neighboring newspapers are always 'expected,' or at least invited. The courteous heads of Faculties would of course prefer that the Editor attend in propria persona, for if present, 'large as life,' he will be expected to give a glowing account of his trip, the polite attentions of the entire Faculty, &c., but above all the 'gratifying and perfect success of the occasion.' The Editor says his say what influence his paper commands is exerted, and he is quietly laid aside until 'wanted' again for a similar purpose. When patronage is to be given out, however, he is forgotten or altogether ignored, and advertisements are sent to Northern sharpers, whom these polite Faculties never saw and only know through business circulars, but they receive the patronage of these self-same, 'Home Institutions' which the 'convenient' little inkslinger is expected to 'puff' and foster. It is all right, as a general rule, to go where one can drive the best bargain, but it should never be forgotten on which side the 'bread is buttered,' nor they that apply the unctuous substance.
[Laurensville Herald
Give your neighbor a helping hand by recommending him to keep Dr. Bull's Baby Syrup in his family for all the ills babies are subject to.]
What sub-type of article is it?
Press Freedom
Moral Or Religious
What keywords are associated?
Impudence
Ingratitude
Advertising Agencies
Local Editors
College Advertisements
Northern Sharpers
Commencements
What entities or persons were involved?
Philadelphia Advertising Agency
Neighboring Institutions
Principals Of Said Institutions
Editors
Heads Of Faculties
Editorial Details
Primary Topic
Ingratitude Of Local Institutions Toward Editors
Stance / Tone
Indignant Criticism
Key Figures
Philadelphia Advertising Agency
Neighboring Institutions
Principals Of Said Institutions
Editors
Heads Of Faculties
Key Arguments
Northern Agencies Offer Inadequate Payment For Local Advertising Work
Local Institutions Expect Free Publicity From Editors At Commencements
Institutions Ignore Local Editors When Distributing Paid Advertising
Using Northern Agencies Shows Impudence And Ingratitude
One Should Remember Who Provides Support And Butter The Bread On That Side