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Editorial
June 9, 1962
The Detroit Tribune
Detroit, Wayne County, Michigan
What is this article about?
Television Magazine editorial on the growing acceptance of hard liquor advertising in print, radio, and TV media, despite moral opposition and NAB code restrictions. Publicker Industries runs national radio commercials for its whiskeys, with limited TV uptake.
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DEVIL'S MULTI-BILLION
ALCOHOL RACKETS! TAKING MAGAZINES!
"MIRROR OF WORLD OPINION"
"FORBIDDEN FRUIT"
The Christian Science Monitor editorial. Page, 5/28
Television Magazine.
The effect of hard liquor on advertising has been
slow but giddy. Old Devil Rum has had its opponents
and still has them. But resistance has lowered.
Some of the more sedate magazines have fallen off
the wagon and given in to liquor ads. Some of the more
staid ad agencies, who once frowned, have actively court-
ed liquor accounts. Even the taboo of having women in
whiskey ads crumbled. And now, the hot breath of al-
cohol is upon the air.
Instances of hard liquor advertising on radio have oc-
curred before, but have never really caught hold. Since
August, however, Publicker Industries, a Philadelphia dis-
tiller, has been feeding commercials for Old Hickory Bour-
bon ... and Philadelphia White Label Whiskey ... to
some 80 radio stations nationally (roughly 40 stations on
each brand).
TV is included in Publicker plans but stations on
this side of the broadcast spectrum have been slow to re-
spond. Only one Alaska TV station has accepted commer-
cials. Publicker's agencies report good renewals on sta-
tions being used; resistance ("We don't object but the Na-
tional Association of Broadcasters does") from stations
adhering to the NAB Code, which firmly holds hard liquor
advertising contrary to the best interests of radio and TV.
The problem apparently now stands at the doorstep
of Code stations. The additional alcohol revenue is wel-
come, controversy is not. It may take many more months
to discover who wins, the hard stuff or a hard Code.—
Television Magazine.
ALCOHOL RACKETS! TAKING MAGAZINES!
"MIRROR OF WORLD OPINION"
"FORBIDDEN FRUIT"
The Christian Science Monitor editorial. Page, 5/28
Television Magazine.
The effect of hard liquor on advertising has been
slow but giddy. Old Devil Rum has had its opponents
and still has them. But resistance has lowered.
Some of the more sedate magazines have fallen off
the wagon and given in to liquor ads. Some of the more
staid ad agencies, who once frowned, have actively court-
ed liquor accounts. Even the taboo of having women in
whiskey ads crumbled. And now, the hot breath of al-
cohol is upon the air.
Instances of hard liquor advertising on radio have oc-
curred before, but have never really caught hold. Since
August, however, Publicker Industries, a Philadelphia dis-
tiller, has been feeding commercials for Old Hickory Bour-
bon ... and Philadelphia White Label Whiskey ... to
some 80 radio stations nationally (roughly 40 stations on
each brand).
TV is included in Publicker plans but stations on
this side of the broadcast spectrum have been slow to re-
spond. Only one Alaska TV station has accepted commer-
cials. Publicker's agencies report good renewals on sta-
tions being used; resistance ("We don't object but the Na-
tional Association of Broadcasters does") from stations
adhering to the NAB Code, which firmly holds hard liquor
advertising contrary to the best interests of radio and TV.
The problem apparently now stands at the doorstep
of Code stations. The additional alcohol revenue is wel-
come, controversy is not. It may take many more months
to discover who wins, the hard stuff or a hard Code.—
Television Magazine.
What sub-type of article is it?
Temperance
Trade Or Commerce
What keywords are associated?
Alcohol Advertising
Liquor Ads
Radio Commercials
Nab Code
Temperance
Media Resistance
Publicker Industries
What entities or persons were involved?
Publicker Industries
National Association Of Broadcasters
Christian Science Monitor
Television Magazine
Editorial Details
Primary Topic
Alcohol Advertising In Media
Stance / Tone
Observational Critique Of Moral Decline
Key Figures
Publicker Industries
National Association Of Broadcasters
Christian Science Monitor
Television Magazine
Key Arguments
Resistance To Liquor Ads In Media Is Decreasing
Magazines And Ad Agencies Are Accepting Liquor Accounts
Publicker Running Radio Ads On 80 Stations Since August
Tv Stations Slow To Accept Due To Nab Code
Nab Code Opposes Hard Liquor Advertising
Debate Between Revenue And Controversy