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Editorial
March 28, 1912
University Missourian
Columbia, Boone County, Missouri
What is this article about?
Editorial urges small-town newspapers to innovate with originality and novelty, distinct from yellow journalism, to attract readers and compete with dominant city dailies.
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OCR Quality
100%
Excellent
Full Text
A DIFFERENT NEWSPAPER.
If there is any vocation in which originality commands a premium it is in newspaper work. Fame and fortune await the man who will create a different newspaper.
Not different in the sense in which yellow journalism is distinguished from the more conservative type, but different in the sense in which the new and novel attracts from the old and tiresome.
Publishers of the smaller papers have often bewailed the fact that the city dailies have usurped their field.
They say that the people no longer care for their publications because they can read all they care to read in the metropolitan papers.
Surely it is not impossible to create a paper that will interest, even in the face of metropolitan competition. The people may not give their support because they are not interested.
Herein lies the opportunity for a different newspaper.
If there is any vocation in which originality commands a premium it is in newspaper work. Fame and fortune await the man who will create a different newspaper.
Not different in the sense in which yellow journalism is distinguished from the more conservative type, but different in the sense in which the new and novel attracts from the old and tiresome.
Publishers of the smaller papers have often bewailed the fact that the city dailies have usurped their field.
They say that the people no longer care for their publications because they can read all they care to read in the metropolitan papers.
Surely it is not impossible to create a paper that will interest, even in the face of metropolitan competition. The people may not give their support because they are not interested.
Herein lies the opportunity for a different newspaper.
What sub-type of article is it?
Newspaper Innovation
Media Competition
What keywords are associated?
Newspaper Originality
Small Papers
City Dailies
Yellow Journalism
Reader Interest
Metropolitan Competition
Editorial Details
Primary Topic
Creating An Original Newspaper To Rival City Dailies
Stance / Tone
Encouraging Originality For Small Papers
Key Arguments
Originality Is Highly Valued In Newspaper Work
Fame And Fortune Await Creators Of A Different Newspaper
Difference Should Be Novel And New, Not Yellow Journalism
Small Papers Lament Loss Of Field To City Dailies
People May Lack Interest In Local Papers Due To Metropolitan Alternatives
Opportunity Exists To Create An Interesting Paper Despite Competition