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Editorial
May 29, 1944
The Lincoln Times
Lincolnton, Lincoln County, North Carolina
What is this article about?
A 1944 editorial discusses post-war automobile demand based on government surveys, predicting 18.4 million new vehicles needed by 1945 to restore transportation, alongside rising national income and $100 billion in savings fueling consumer purchases, including installment plans for families.
Clipping
OCR Quality
98%
Excellent
Full Text
MONDAY, MAY 29, 1944.
WE WILL NEED THEM.
This data comes from a motor survey made by government sources and official statements of automobile manufacturers, concerning the prospect for what's in motordom for 1945. Take just half of what you read and you have a demand that is astonishing.
For instance, 6.12 million former auto owners will be without cars by July, 1945, 9.12 million owners will be driving junkers worth less than $100 at that time; 17 million owners (53 per cent of pre-war total) will be in the market for replacements: 1 million former truck owners will be minus trucks. This concludes with the statement that 18.4 million cars and trucks, new ones, will be necessary to get the country back to its former transportation set-up.
With a buying power that will reach a new high by the end of the year, the American people are going to gather unto themselves 100 billion dollars in savings by that time.
With the national income rising to an estimated 150 billion with indebtedness being wiped off the books right along now it looks as though many a Lincolnton family will be buying a car on the installment plan, when and if.
WE WILL NEED THEM.
This data comes from a motor survey made by government sources and official statements of automobile manufacturers, concerning the prospect for what's in motordom for 1945. Take just half of what you read and you have a demand that is astonishing.
For instance, 6.12 million former auto owners will be without cars by July, 1945, 9.12 million owners will be driving junkers worth less than $100 at that time; 17 million owners (53 per cent of pre-war total) will be in the market for replacements: 1 million former truck owners will be minus trucks. This concludes with the statement that 18.4 million cars and trucks, new ones, will be necessary to get the country back to its former transportation set-up.
With a buying power that will reach a new high by the end of the year, the American people are going to gather unto themselves 100 billion dollars in savings by that time.
With the national income rising to an estimated 150 billion with indebtedness being wiped off the books right along now it looks as though many a Lincolnton family will be buying a car on the installment plan, when and if.
What sub-type of article is it?
Economic Policy
Trade Or Commerce
What keywords are associated?
Post War Economy
Automobile Demand
Vehicle Replacements
National Savings
Consumer Buying Power
Installment Plans
What entities or persons were involved?
Government Sources
Automobile Manufacturers
American People
Lincolnton Family
Editorial Details
Primary Topic
Post War Automobile Demand And Economic Recovery
Stance / Tone
Optimistic Prediction Of High Demand And Consumer Buying Power
Key Figures
Government Sources
Automobile Manufacturers
American People
Lincolnton Family
Key Arguments
6.12 Million Former Auto Owners Without Cars By July 1945
9.12 Million Driving Junkers Worth Less Than $100
17 Million Owners Seeking Replacements (53% Of Pre War Total)
1 Million Former Truck Owners Without Trucks
18.4 Million New Cars And Trucks Needed For Transportation Recovery
$100 Billion In Savings By End Of Year
National Income Rising To $150 Billion
Reducing Indebtedness Enables Installment Car Purchases