The Progressive Farmer

ADVERTISING FOR FARMERS.

While waiting at a country home station I became acquainted with quite an intelligent, nicely dressed gentleman who belonged to that class which, according to the funny newspaper, is the natural mark for the confidence man. During our conversation he learned that I was connected with the advertising department of the press.

"I believe in advertising," he remarked, "and practice it, as also do several of my neighbors."

The possibility of a farmer advertising had never occurred to me, and upon expressing a curiosity to know in what manner farmers could advertise, he said:

"I live in one of the best counties in Michigan, where I own and till a large farm. In addition to growing all kinds of grain I raise both cattle and hogs. I live within convenient distance of four railroad stations, each having a number of grain buyers and stock dealers: When I conclude that I am ready to sell my stuff, I insert a local in three or four local papers published at those villages stating the amount and quality and, if stock, when it will be ready to go. Then, instead of being compelled to go from one dealer to another in order to receive a fair price, they come to me, and by mail and personally put a price on it. The buyers know my methods, and also know that other dealers are after me, and as a consequence they bid the highest price they can afford. I always get the best prices going, and my little outlay in advertising pays me. Then another thing: If I want to buy a milk cow, what is the use of my riding all over the country, inquiring from Tom, Dick and Harry for the desired article, and spending four or five dollars' worth of valuable time when fifty cents invested in an advertisement in the local paper will bring such a throng of eager sellers as to give my premises the appearance of a county fair ground?"

Printers' Ink.