Thank you for visiting SNEWPapers!
Sign up free
Editorial
October 3, 1934
Red Lodge Daily News Combined With Carbon County News
Red Lodge, Carbon County, Montana
What is this article about?
Charles Ellison, principal of the School of Advertising at International Correspondence Schools, advises parents on guiding boys toward a career in advertising, emphasizing its future importance in expanding product distribution and the need for studied merchandising skills over innate literary talent.
Clipping
OCR Quality
95%
Excellent
Full Text
What Vocation Shall
My Boy Choose?
By Charles Ellison,
Principal, School of Advertising,
International Correspondence Schools.
We live in a changing world.
Opportunities for success in the
future will differ from those in
the past. A boy's wise choice of
his life work may do much to
determine success or failure.
How shall he choose?
The Opportunity in Advertising
WIDER distribution of the prod-
ucts which our factories can
turn out in almost unlimited quan-
tities is generally admitted to be
the chief problem of the age. With
equal unanimity advertising is ad-
mitted to be one of the chief aids
to wider distribution. It cuts costs
by permitting mass production; it
widens demand by creating new de-
sires. There is every reason to be-
lieve advertising will offer even
greater opportunities in the future
than it has in the past.
What is the most important
qualification which the young man
must possess to succeed in advertis-
ing? Not literary ability, as many
believe, but rather the ability to
devise effective plans for the
marketing and advertising of the
product, and to analyze the product
and the prospective customers'
wants so as to discover how the
most effective appeal can be made.
This is no inborn ability. It comes
as a result of close study of modern
merchandising methods.
How can the young man best
break into the ranks of advertis-
ing? Hundreds of firms have their
advertising departments where
practically all types of office work-
ers are required. Selling of all kinds
-over-the-counter, house-to-house
and closing the contract for con-
struction of an ocean liner--is close-
ly allied to advertising. Any number
of men have traveled along these
and other routes to success in ad-
vertising, using every opportunity
to study the methods and problems
of modern merchandising while
on the way.
My Boy Choose?
By Charles Ellison,
Principal, School of Advertising,
International Correspondence Schools.
We live in a changing world.
Opportunities for success in the
future will differ from those in
the past. A boy's wise choice of
his life work may do much to
determine success or failure.
How shall he choose?
The Opportunity in Advertising
WIDER distribution of the prod-
ucts which our factories can
turn out in almost unlimited quan-
tities is generally admitted to be
the chief problem of the age. With
equal unanimity advertising is ad-
mitted to be one of the chief aids
to wider distribution. It cuts costs
by permitting mass production; it
widens demand by creating new de-
sires. There is every reason to be-
lieve advertising will offer even
greater opportunities in the future
than it has in the past.
What is the most important
qualification which the young man
must possess to succeed in advertis-
ing? Not literary ability, as many
believe, but rather the ability to
devise effective plans for the
marketing and advertising of the
product, and to analyze the product
and the prospective customers'
wants so as to discover how the
most effective appeal can be made.
This is no inborn ability. It comes
as a result of close study of modern
merchandising methods.
How can the young man best
break into the ranks of advertis-
ing? Hundreds of firms have their
advertising departments where
practically all types of office work-
ers are required. Selling of all kinds
-over-the-counter, house-to-house
and closing the contract for con-
struction of an ocean liner--is close-
ly allied to advertising. Any number
of men have traveled along these
and other routes to success in ad-
vertising, using every opportunity
to study the methods and problems
of modern merchandising while
on the way.
What sub-type of article is it?
Education
Trade Or Commerce
What keywords are associated?
Vocation Choice
Advertising Career
Merchandising Methods
Product Distribution
Youth Opportunities
What entities or persons were involved?
Charles Ellison
International Correspondence Schools
Editorial Details
Primary Topic
Choosing A Career In Advertising
Stance / Tone
Promotional For Advertising Vocation
Key Figures
Charles Ellison
International Correspondence Schools
Key Arguments
Opportunities In Advertising Will Grow Due To Need For Wider Product Distribution
Advertising Enables Mass Production And Creates New Desires
Success In Advertising Requires Ability To Plan Marketing And Analyze Products And Customers, Learned Through Study
Young Men Can Enter Advertising Via Firm Departments Or Selling Roles While Studying Merchandising