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Editorial
March 24, 1914
Aberdeen Herald
Aberdeen, Grays Harbor County, Washington
What is this article about?
Column by MOSS advising local business men on effective advertising strategies, emphasizing mental engagement with families via newspaper to influence purchases.
Clipping
OCR Quality
95%
Excellent
Full Text
Just Between
Ourselves
and
The Lamppost
By
MOSS.
THIS is a little
heart to heart
talk.
It's meant
for the business
men of this terri-
tory, for those who
advertise and for
those who ought
to.
Friend, you must make your
customers buy from you MEN.
TALK to them before they purchase in
ACTUALITY.
You must arouse and interest
the mind before you can reach
the pocketbook.
Though pre-
cedes action
Make the FAMILY CIRCLE a
SHOPPING CENTER.
First go
after the money
spent mentally
by the fireside.
Get your sell-
ing story ready
for the psycho-
logical buying
moment. Make
It as attractive as you know how.
Give it a PUNCH. Make every
feature a VITAL FACT. List
the DETAILS. The people want
to know all you have to say.
Tell the WHOLE story.
Ham-
mer your persuasion home. The
results then lie between your
competitor and yourself.
Remember, this
newspaper
takes you into the homes of the
BUYING class of people. You
can tell your story where it will
do the most good. Tell it the
WINNING way. We'll help you
put ZING into your copy if you
want us to.
Ourselves
and
The Lamppost
By
MOSS.
THIS is a little
heart to heart
talk.
It's meant
for the business
men of this terri-
tory, for those who
advertise and for
those who ought
to.
Friend, you must make your
customers buy from you MEN.
TALK to them before they purchase in
ACTUALITY.
You must arouse and interest
the mind before you can reach
the pocketbook.
Though pre-
cedes action
Make the FAMILY CIRCLE a
SHOPPING CENTER.
First go
after the money
spent mentally
by the fireside.
Get your sell-
ing story ready
for the psycho-
logical buying
moment. Make
It as attractive as you know how.
Give it a PUNCH. Make every
feature a VITAL FACT. List
the DETAILS. The people want
to know all you have to say.
Tell the WHOLE story.
Ham-
mer your persuasion home. The
results then lie between your
competitor and yourself.
Remember, this
newspaper
takes you into the homes of the
BUYING class of people. You
can tell your story where it will
do the most good. Tell it the
WINNING way. We'll help you
put ZING into your copy if you
want us to.
What sub-type of article is it?
Trade Or Commerce
What keywords are associated?
Advertising Advice
Business Promotion
Newspaper Advertising
Psychological Selling
Family Shopping
What entities or persons were involved?
Moss
Business Men
Newspaper
Editorial Details
Primary Topic
Advice On Effective Advertising For Business Men
Stance / Tone
Encouraging And Promotional
Key Figures
Moss
Business Men
Newspaper
Key Arguments
Make Customers Buy From You By Talking To Them Mentally Before Actual Purchase
Arouse Interest In The Mind Before Reaching The Pocketbook
Turn The Family Circle Into A Shopping Center
Target Money Spent Mentally By The Fireside
Prepare Selling Story For Psychological Buying Moment
Make It Attractive With Punch And Vital Facts
List Details And Tell The Whole Story
Hammer Persuasion Home
Newspaper Reaches Buying Class In Homes
We'll Help Put Zing Into Your Copy