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Page thumbnail for East Oregonian : E.O
Story July 4, 1921

East Oregonian : E.O

Pendleton, Umatilla County, Oregon

What is this article about?

Pendleton Round-Up gains major publicity from a June 26 New York Times review of Colonel Furlong's 'Let 'er Buck', praising its authentic Wild West events like roping, racing, and bucking bronco riding, with vivid descriptions and photos.

Merged-components note: Merging the initial segments of the Pendleton Round-Up story on page 1 (reading orders 9 and 10) with its explicit continuation on page 2 (reading orders 35 and 39), relabeling the domestic_news segment to story as it continues the same topic and narrative flow.

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PENDLETON ROUND-UP GETS GOOD PUBLICITY IN REVIEW OF "LET 'ER BUCK" BOOK IN N. Y. TIMES
by Colonel Charles Wellington Furlong.
Colonel Charles Wellington Furlong.
The Pendleton Round-Up came in for some of the most excellent publicity in its eleven years' history on June 26. when the New York Times Book Review and Magazine gave to its 300,000 readers a review of "Let 'er Buck."
The review is entitled "The Lamented Passing of the Old West." and is by T. R. Ybarra, one of the foremost book reviewers of the day. The article is illustrated with pictures from the book and the advertising value for the Round-Up and the book is estimated by George Palmer Putnam, of G. P. Putnam & Sons. publishers, as thousands of dollars as the circulation of the Times is conceded to be high
Continued on page two
PENDLETON ROUND-UP

(Continued from page 1.)

Pictures Full of Action

Mr. Ybarra has chosen to illustrate the article six pictures from the book which are in themselves a history of the great show. They are from photographs by Major Lee Moorhouse, W. S. Bowman, Doubleday and Gurtin and Marcell, and vividly portray the sports of arena and track.

In reviewing the book, Mr. Ybarra says in part:

"The Pendleton Round-Up is the Wild West unadulterated: there the most famous daredevils gather each year to ride the most famous bucking bronchos. Thither cowboys and cowgirls and Indians ride, sometimes from homes hundreds of miles away, to compete in all sorts of hazardous and brilliant feats. It is a regular Wild West Coney Island. It is the kind of thing which is the breath of life to an adventurous spirit like Charles Wellington Furlong, so it is most appropriate that he should try to tell what the Pendleton Round-Up is like while it is still a yearly event, before it, too, has vanished into the past, along with prairie schooners and Buffalo Bill and Sitting Bull.

Gives Story of Show.

"The Pendleton Round-Up lasts three days. On each there is a session lasting from 1 in the afternoon to about 5. During those hours all manner of Wild West stunts are performed—roping, racing, relay racing by cowboys, Indians and cowgirls; steer roping, maverick races, steer bulldogging, riding bucking horses, steers, bulls, buffaloes and cows; stage coach racing, Indian ceremonial and war dances, trick riding, mounted tug of war, grand parade, and as a grand finale, a wild horse race.

"For those days Pendleton puts on gala attire. The whole place is on a spree. A street is built to simulate the streets of ramshackle frontier towns in the days when the Wild West was young and a very real reality.

Spectator of the tales of Bret Harte.

There are shacks and stores and saloons just like those of fifty or sixty years ago and dance halls with the inviting sign 'Dance your fool head off' hung up outside, and inside, the eloquent admonition: 'We want no Bind or Tobako Juce Spllt In Here.' Another place, where the management has been taught to expect exuberance among customers, displays this piece of
advice. Don't Ask Like You Wuz the Only Bronk in the Corral!

Quote From Book.

"When the time comes for the Round-Up the crowd forgets everything else and pours to its places in the bleachers surrounding the oval space reserved off for the performers. Already lots have been drawn to determine which famous riders shall ride which notorious bucking horses. The Indian dancers are awaiting their 'cue,' the daring cowgirls are putting the last touches to their equipment. 'Let 'er Buck!' you hear on all sides—the Pendleton equivalent for 'Play Ball!' The show starts—here is what the exhilarating Mr. Furlong has to say about it:

"Some of the contestants leisurely cross the arena. There's Dell Biancett tall and rangy, followed by Corbett, short and thick-set, and others of the well-known contestants, each packing his own saddle, with cinch trailing and spurs clinking. There's Bill Riding and Jess Prunn, two of the wranglers, six foot plus, rangy, clean-cut and narrow-eyed typical cowpunchers. But whatever their set or hang, all carry that simple natural pose of men of the range—in manner straight and quiet, in bearing fearless and in nature generous, but Individualists all. There are a type in the passing—a type which Pendleton holds at its true value.

"Let 'er Buck!" With a thundering roar the slogan rings out and the great epic drama of the west has begun."

Events Are Described.

Continuing the review, Ybarra says:

"But it is the rough-riding, the riding of the genuine, diabolical bucking broncos, which is the prime attraction at the Round-Up. In this feat the old Wild West survives intact. To Pendleton come flocking every year exponents of the art of riding to whom the greatest experts of the Bret Harte days could not have taught a single trick.

"'Let 'er Buck!'

The spectators lean forward in their seats tense with expectation. So tremendous is the interest aroused in this part of the program, so enormous the popularity of the best rough riders, that, once upon a time, not at all long ago, one of the best of them, who happened to be serving a jail sentence for horse-stealing, was released on parole for one Round-Up afternoon in order that he might do his bit. After he had ridden the bucking bronco assigned to him, he went quietly back to jail and served out his sentence."

Gives Further Quotations.

Further quotations from Colonel Furlong's book, given in the review, include the following:

A horse that bucks hard, straight away, with nose between front feet, is not necessarily a bad kind of bucker for the expert to ride. Still he looks well from the grand stand and in consequence is known as a "show bucker," but he is never used as a semi-final.

A "wild horse" is one that has roamed the range and has never before known the feel of headstall or saddle. A "wild horse" in nine cases out of ten puts up a live and game fight, but may or may not be difficult for the bronco buster.

The "trained bucker" is in the middle class between the "show bucker" and the "outlaw," and usually appears in the semi-finals. However, the term "trained" is somewhat of a misnomer, for the horse is not trained in any sense, but has simply been encouraged to excel in his wicked ways.

It is the "outlaw," however, that is the bugabear of the buckaroo: a persistent bucker, which, if he cannot unseat his man one way, tries another and still another. Both trained bucker and outlaw, with all fours off the ground, often make such gyrations known as the "side wind," "cake walk," "the double o" and "cork screw," or perhaps they "sunfish," "twist," "weave," "straight buck" "circle," "sky scrape," "high dive," or put on the most dangerous of tricks, the "side throw" and fall back in order to shake the clinging thing from their backs.

What sub-type of article is it?

Historical Event Adventure

What themes does it cover?

Triumph Bravery Heroism

What keywords are associated?

Pendleton Round Up Wild West Book Review New York Times Bucking Broncos Cowboy Feats

What entities or persons were involved?

Colonel Charles Wellington Furlong T. R. Ybarra George Palmer Putnam Dell Biancett Corbett Bill Riding Jess Prunn Major Lee Moorhouse W. S. Bowman Doubleday And Gurtin Marcell

Where did it happen?

Pendleton

Story Details

Key Persons

Colonel Charles Wellington Furlong T. R. Ybarra George Palmer Putnam Dell Biancett Corbett Bill Riding Jess Prunn Major Lee Moorhouse W. S. Bowman Doubleday And Gurtin Marcell

Location

Pendleton

Event Date

June 26

Story Details

The New York Times reviews Colonel Furlong's book 'Let 'er Buck' about the Pendleton Round-Up, providing excellent publicity. The review describes the event's Wild West stunts, cowboy feats, and cultural recreations, quoting the book on riders, bucking horses, and the atmosphere.

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