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Editorial
February 12, 1909
The Roundup Record
Roundup, Musselshell County, Montana
What is this article about?
Editorial offering practical advice to churches on the limited value of newspaper advertising for regular services, suggesting it only for special occasions and favoring local promotion methods.
Clipping
OCR Quality
98%
Excellent
Full Text
Church Advertising.
We do not believe that the average church can gain much from newspaper advertising. In a large city it serves one purpose only: it tells strangers where a preacher known to them perhaps by reputation may be heard. The advertising of sermon topics is of little value, unless the announcement is coupled with the name of a preacher of wide and commanding reputation. Our advice would be to withhold newspaper advertising until there is something definite and special to advertise. When that time comes, be it an anniversary or whatever, expend upon one day's advertising what you saved by refraining from constant announcements. In this way, says W. T. Demarest, in the Homiletic Review, attention will be attracted and you will probably see results. The best advertising of regular church services can be done locally in the church's vicinity, by placard, circular letters, and personal work.
We do not believe that the average church can gain much from newspaper advertising. In a large city it serves one purpose only: it tells strangers where a preacher known to them perhaps by reputation may be heard. The advertising of sermon topics is of little value, unless the announcement is coupled with the name of a preacher of wide and commanding reputation. Our advice would be to withhold newspaper advertising until there is something definite and special to advertise. When that time comes, be it an anniversary or whatever, expend upon one day's advertising what you saved by refraining from constant announcements. In this way, says W. T. Demarest, in the Homiletic Review, attention will be attracted and you will probably see results. The best advertising of regular church services can be done locally in the church's vicinity, by placard, circular letters, and personal work.
What sub-type of article is it?
Moral Or Religious
What keywords are associated?
Church Advertising
Newspaper Ads
Sermon Topics
Local Promotion
Special Events
What entities or persons were involved?
W. T. Demarest
Homiletic Review
Editorial Details
Primary Topic
Advice On Church Advertising
Stance / Tone
Practical Recommendation Against Routine Newspaper Ads
Key Figures
W. T. Demarest
Homiletic Review
Key Arguments
Average Churches Gain Little From Newspaper Advertising
In Large Cities, It Mainly Informs Strangers About Known Preachers
Sermon Topic Ads Ineffective Without A Renowned Preacher
Withhold Ads Until Special Events Like Anniversaries
Use Saved Funds For Intensive One Day Advertising On Special Occasions
Local Methods Like Placards, Circulars, And Personal Work Best For Regular Services