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Editorial
November 21, 1950
Atlanta Daily World
Atlanta, Fulton County, Georgia
What is this article about?
This editorial promotes advertising as a vital tool for business growth, particularly for small merchants, emphasizing its need for honesty and the Atlanta Daily World's readiness to assist local businesses with advertising.
Clipping
OCR Quality
98%
Excellent
Full Text
Develops Business
Whether you realize it or not, advertising is perhaps the most wonderful development of the modern commercial age.
It is the maker and breaker of business, big or little. It is the one factor of successful sales that is most apt to be overlooked by the merchants of small towns and cities.
Advertising is not the exclusive weapon of big business; it is the power that will make little concerns grow into larger success.
It is a science that requires study and, be it said, character. It cannot succeed if it is untrue. It must build upon faith and honesty.
The Atlanta Daily World is preparing to assist local business men in their advertising problems.
I may be said, with due modesty, that its staff knows something about advertising and that their experience is available to all who wish to use it.
Whether you realize it or not, advertising is perhaps the most wonderful development of the modern commercial age.
It is the maker and breaker of business, big or little. It is the one factor of successful sales that is most apt to be overlooked by the merchants of small towns and cities.
Advertising is not the exclusive weapon of big business; it is the power that will make little concerns grow into larger success.
It is a science that requires study and, be it said, character. It cannot succeed if it is untrue. It must build upon faith and honesty.
The Atlanta Daily World is preparing to assist local business men in their advertising problems.
I may be said, with due modesty, that its staff knows something about advertising and that their experience is available to all who wish to use it.
What sub-type of article is it?
Trade Or Commerce
What keywords are associated?
Advertising
Business Success
Small Merchants
Commercial Age
Honesty In Advertising
Atlanta Daily World
What entities or persons were involved?
Atlanta Daily World
Local Business Men
Editorial Details
Primary Topic
Importance Of Advertising For Business Growth
Stance / Tone
Promotional And Supportive
Key Figures
Atlanta Daily World
Local Business Men
Key Arguments
Advertising Is The Most Wonderful Development Of The Modern Commercial Age
Advertising Makes And Breaks Business Big Or Little
Advertising Is Often Overlooked By Small Town Merchants
Advertising Is Not Exclusive To Big Business But Helps Small Concerns Grow
Advertising Requires Study, Character, Faith, And Honesty
Atlanta Daily World Will Assist Local Business Men With Advertising Problems
Atlanta Daily World Staff Has Advertising Experience Available To All