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Editorial
March 16, 1949
Windham County Observer
Putnam, Windham County, Connecticut
What is this article about?
Editorial encourages Putnam merchants to attend a Chamber of Commerce and State Bureau of Vocational Organization-sponsored course on store organization to boost salesmanship, as shortages end and supplies exceed demand.
Clipping
OCR Quality
98%
Excellent
Full Text
Sales Promotion-
The Putnam merchant who does avail himself of the opportunity to attend the sales promotion course in "Store Organization," which the Chamber of Commerce is jointly sponsoring with the State Bureau of Vocational Organization, will have only himself to blame if sales drop off, for the time for salesmanship is now.
The days of shortages are over; supplies are greater than the demand for them. Once more, the lost art of salesmanship must return.
The progressive merchant, realizing it, will make every effort to have his employees attend the Thursday night courses in the four functional divisions of retail business: merchandising, management, promotion and control.
The Putnam merchant who does avail himself of the opportunity to attend the sales promotion course in "Store Organization," which the Chamber of Commerce is jointly sponsoring with the State Bureau of Vocational Organization, will have only himself to blame if sales drop off, for the time for salesmanship is now.
The days of shortages are over; supplies are greater than the demand for them. Once more, the lost art of salesmanship must return.
The progressive merchant, realizing it, will make every effort to have his employees attend the Thursday night courses in the four functional divisions of retail business: merchandising, management, promotion and control.
What sub-type of article is it?
Trade Or Commerce
What keywords are associated?
Sales Promotion
Merchant Training
Retail Business
Salesmanship
Chamber Of Commerce
What entities or persons were involved?
Putnam Merchant
Chamber Of Commerce
State Bureau Of Vocational Organization
Editorial Details
Primary Topic
Encouragement For Merchants To Attend Sales Promotion Course
Stance / Tone
Urging Participation In Training
Key Figures
Putnam Merchant
Chamber Of Commerce
State Bureau Of Vocational Organization
Key Arguments
Merchants Who Skip The Course Will Be To Blame For Sales Drops
Shortages Are Over, Requiring Renewed Salesmanship
Progressive Merchants Will Send Employees To Thursday Night Courses On Retail Divisions