Morning Herald

To Merchants and Men of Business.

The Spring business, such as it may be, will open in a few weeks. Whether it be good, bad, or indifferent, it is always well for all discreet men of business to make as full and active preparations as possible.—

Cash is the great system of the day—credit is demolished and paralysed by a foolish and visionary government. Some supplies must be had from this great emporium, and merchants, south, west, and east, must congregate here with a little money in their pockets to make purchases.

With such a prospect, the merchants here will be anxious to get as much good custom as possible, and in order to effect such an object, it is now time to think of advertising betimes for the opening of the Spring.

Now what better paper is there for this purpose than the Herald?

The permanent, steady, and healthy circulation of the Herald at this moment, both in town and country, is greater than it ever was, and more than any four papers in Wall street. Those who take it have to pay for it in advance, hence they read it carefully with attention. This circulation extends into every part of the commercial world, both in this country and in Europe, and particularly among the higher orders of men of business and society. Not long since the French Minister of Finance actually sent to us through a government agent to subscribe to and procure a file of the Herald. The Bank of England also takes it regularly. We have a weekly paper, called the Weekly Herald, which circulates three times the number of copies among the traders of the south and west than any paper in New York ever did.

Any gentlemen who doubts these facts can be satisfied of their truth by applying to us in a proper way.

This circulation among men of business, and all classes, arises from the manner in which the Herald is conducted. In all the essential elements of a newspaper, we have far surpassed our cotemporaries. In our report of the Money Market alone, no paper in this country can compete with us. Indeed, we have driven two or three of the Wall street prints into an imitation of us in that respect; but how near these imitations come to the original our readers can tell.

In commercial law intelligence, in foreign news, in legislative matters, in our shipping lists, in literature, religion, and general philosophy, even in wit and good humor, thrown in to give a zest to life, we have wielded and maintained an unquestionable superiority for some time past. We own a News Boat, and employ two others, besides the best news collectors and reporters in New York. Our industry and our activity have been bent to the utmost night after night.

Briefly, therefore, these are some of the causes which, in the midst of ruin, stagnation, and actual bankruptcy among the newspaper press of this city, have enabled us to hold our position, and to go ahead in spite of all personal rivalry, jealousy, revulsion in trade, or the general disruption of business.

We are happy in consequence to say that the Herald thus furnishes to merchants and men of business, preparing for the season, one of the best channels of advertising that New York can afford. In a more especial manner this is applicable to those in the southern and western trade. There is not a commercial city from Philadelphia up to Charleston, round to Mobile and New Orleans, and back again by the way of Detroit, that the Weekly Herald does not reach, twice and three times in number, to either the Journal of Commerce—Courier & Enquirer, or any other paper in New York. Gentlemen in Pearl street, when you hear the cock crow, what should you do? Go out and weep like foolish St. Peter? No, gentlemen—get up, dress, shave, write out an advertisement and send it to the Herald. I have crowed my crow, therefore take advice and be stirring.

Jan. 26.