Thank you for visiting SNEWPapers!

Sign up free
Page thumbnail for Weekly Trinity Journal
Editorial July 11, 1868

Weekly Trinity Journal

Weaverville, Trinity County, California

What is this article about?

The editorial criticizes underbidding by San Francisco advertising agents promoting quack nostrums at reduced rates, praises L.P. Fisher for supporting stable prices, and affirms him as the exclusive agent for the paper to maintain honorable transactions and prevent rate cuts.

Clipping

OCR Quality

98% Excellent

Full Text

Advertising Agencies.—Judging from the number of circulars recently received from the "only reliable" newspaper agents of San Francisco, we are led to infer that the business must pay well in order to support all who have assumed the calling. Some unworthy competitors in this line seem to have nothing to do but distribute their circulars containing propositions to send "first class" advertisements of quack nostrums, which they modestly request to have inserted at reduced rates. The underbidding of agents should not be countenanced by respectable journals. The rates of advertising are low enough now, and any newspaper of good standing may well and easily earn the present prices without resorting to any arrangement by which they may be reduced.

In this connection it is worthy of mention that L. P. Fisher, of San Francisco, discountenances all efforts to reduce the price of advertising, and shows that he has in view the interests of the publisher as well as those who have wares for sale.—Iola Democrat.

In all the above suggestions we most heartily concur. The compliment paid L. P. Fisher, whose place of business is at Rooms 20 and 21, Merchants' Exchange, California street, is well merited. He has been the sole Agent for this paper during the twelve and a half years of its existence, and will so remain as long as the paper remains under our control. We have pursued this course for the reason that Mr. Fisher has always been punctual and honorable in his transactions, and because we knew that allowing a number of agencies to solicit advertisements must result in reduced prices. We have turned away hundreds of dollars worth of advertisements with the plain reply, "whatever arrangement you may make with Mr. Fisher will be satisfactory," and shall so continue to do.

What sub-type of article is it?

Trade Or Commerce

What keywords are associated?

Advertising Agencies Newspaper Rates Underbidding Quack Nostrums L. P. Fisher

What entities or persons were involved?

L. P. Fisher San Francisco Agents Iola Democrat

Editorial Details

Primary Topic

Opposition To Underbidding In Newspaper Advertising

Stance / Tone

Supportive Of Stable Advertising Rates And Exclusive Agency

Key Figures

L. P. Fisher San Francisco Agents Iola Democrat

Key Arguments

Underbidding By Agents Harms Respectable Journals Current Advertising Rates Are Sufficiently Low L. P. Fisher Prioritizes Publishers' And Advertisers' Interests Exclusive Agency Ensures Punctual And Honorable Transactions Multiple Agencies Lead To Reduced Prices

Are you sure?