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Editorial
July 11, 1868
Weekly Trinity Journal
Weaverville, Trinity County, California
What is this article about?
The editorial criticizes underbidding by San Francisco advertising agents promoting quack nostrums at reduced rates, praises L.P. Fisher for supporting stable prices, and affirms him as the exclusive agent for the paper to maintain honorable transactions and prevent rate cuts.
OCR Quality
98%
Excellent
Full Text
Advertising Agencies.—Judging from the number of circulars recently received from the "only reliable" newspaper agents of San Francisco, we are led to infer that the business must pay well in order to support all who have assumed the calling. Some unworthy competitors in this line seem to have nothing to do but distribute their circulars containing propositions to send "first class" advertisements of quack nostrums, which they modestly request to have inserted at reduced rates. The underbidding of agents should not be countenanced by respectable journals. The rates of advertising are low enough now, and any newspaper of good standing may well and easily earn the present prices without resorting to any arrangement by which they may be reduced.
In this connection it is worthy of mention that L. P. Fisher, of San Francisco, discountenances all efforts to reduce the price of advertising, and shows that he has in view the interests of the publisher as well as those who have wares for sale.—Iola Democrat.
In all the above suggestions we most heartily concur. The compliment paid L. P. Fisher, whose place of business is at Rooms 20 and 21, Merchants' Exchange, California street, is well merited. He has been the sole Agent for this paper during the twelve and a half years of its existence, and will so remain as long as the paper remains under our control. We have pursued this course for the reason that Mr. Fisher has always been punctual and honorable in his transactions, and because we knew that allowing a number of agencies to solicit advertisements must result in reduced prices. We have turned away hundreds of dollars worth of advertisements with the plain reply, "whatever arrangement you may make with Mr. Fisher will be satisfactory," and shall so continue to do.
In this connection it is worthy of mention that L. P. Fisher, of San Francisco, discountenances all efforts to reduce the price of advertising, and shows that he has in view the interests of the publisher as well as those who have wares for sale.—Iola Democrat.
In all the above suggestions we most heartily concur. The compliment paid L. P. Fisher, whose place of business is at Rooms 20 and 21, Merchants' Exchange, California street, is well merited. He has been the sole Agent for this paper during the twelve and a half years of its existence, and will so remain as long as the paper remains under our control. We have pursued this course for the reason that Mr. Fisher has always been punctual and honorable in his transactions, and because we knew that allowing a number of agencies to solicit advertisements must result in reduced prices. We have turned away hundreds of dollars worth of advertisements with the plain reply, "whatever arrangement you may make with Mr. Fisher will be satisfactory," and shall so continue to do.
What sub-type of article is it?
Trade Or Commerce
What keywords are associated?
Advertising Agencies
Newspaper Rates
Underbidding
Quack Nostrums
L. P. Fisher
What entities or persons were involved?
L. P. Fisher
San Francisco Agents
Iola Democrat
Editorial Details
Primary Topic
Opposition To Underbidding In Newspaper Advertising
Stance / Tone
Supportive Of Stable Advertising Rates And Exclusive Agency
Key Figures
L. P. Fisher
San Francisco Agents
Iola Democrat
Key Arguments
Underbidding By Agents Harms Respectable Journals
Current Advertising Rates Are Sufficiently Low
L. P. Fisher Prioritizes Publishers' And Advertisers' Interests
Exclusive Agency Ensures Punctual And Honorable Transactions
Multiple Agencies Lead To Reduced Prices