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Letter to Editor April 3, 1767

The New Hampshire Gazette And Historical Chronicle

Portsmouth, Greenland, Rockingham County, New Hampshire

What is this article about?

George Turner advertises his shop's continued sale of West-India, European, and East-India goods at previously advertised prices, defends his reasonable profits amid economic hardship, and satirically critiques rival shopkeepers' imitative and contradictory advertisements, especially regarding unwatered rum at 3s. 5d.

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Full Text

George Turner,

HEREBY Takes this Opportunity to inform his Customers and the Public in general, That he continues to Sell at his Shop, (a few Doors past Clippers-Hall, and in the same street where the remarkable honest TinMan lives) all Sorts of West-India Goods, European and East-India ditto, at the same Prices as affixed to them, in his Advertisement in the last Page of this Paper.

And although he innocently thought he was doing no Man an Injury, by being content with a reasonable Profit; and considering the Difficulty of the Times, and Scarcity of Money, he was willing the Poor shou'd be supplied in as reasonable a Manner as possible--yet notwithstanding, his well meant Intentions to serve the Public, it has given great Uneasiness to certain Tradesmen, who now stile themselves Shopkeepers; and what seems to have nettled them more than any Thing is, that he has advertised Rum at 3s. 5d. not Water'd, &c. which Advertisement has been productive of three more, which he hopes the Printers are well rewarded for;--the first of said Advertisements inform the Public, that, The like Articles of equal Quality, and at the same Prices, as set by the Price Master General, are to be Sold, Water'd or not Water'd, a few Doors past Mutton-Hall in Broad-street;-- As it would be a dispence of Time to criticise on the GOOD SENSE of the said Performance, unless one had the Understanding of a Locke or a Newton; I shall content myself with only quoting the Notandum Bene thereof, which is, No Credit will be given to those that pay Cash down on the Nail, so t'will be needless to ask it--

The other two Advertisers seems to be in distress, and one in particular does not expect to survive but a short Time, or to use his own Words, does not Promise to sell at that Price long--but as they all seem to be in the Dark, they must be left till the Light breaks in upon them, and convinces them they are only kicking against the Pricks.

N. B. Had said Turner, have Advertised in a pompous Manner, and said that a few Doors before you come to Clippers-Hall, may be had SILVER BUCKLES very cheap, not Pewter'd, and assured the Public they would not have melted, if put within two Feet of the Fire, and left there half a Second; this would not have been So surprizing--But enough of this disagreeable Subject, after one Word of Advice, which is, that those that cannot afford, or are not content to sell at a Moderate Advance, had better transmogrify Pewter into Silver,--turn Sheets of Tin into Lamps, Candlesticks and Snuffers--And the little Breeches Merchant work his Sheep and Lamb Skins into Deer and Moose Leather, which if he can do will be better Business than complaining that not one Gallin of Rum has sold this Week--And let those who are better acquainted with the first Cost of the above Articles, sell at the Price they think proper,--without contending

To conclude,

Put them all in a Bag--

What then--Sing Tantarrarar R-g-s all, R-g-s all,

Keep close, keep close,--For fear of Shelaly,

I d have you keep close,--keep close--keep close.

George Turner.

What sub-type of article is it?

Satirical Persuasive Comedic

What themes does it cover?

Commerce Trade Economic Policy Social Issues

What keywords are associated?

West India Goods Rum Pricing Shopkeepers Rivalry Economic Hardship Advertisement Satire Reasonable Profits Unwatered Rum

What entities or persons were involved?

George Turner

Letter to Editor Details

Author

George Turner

Main Argument

george turner defends his practice of selling imported goods at reasonable prices despite economic difficulties and mocks rival shopkeepers for their jealous, imitative advertisements that contradict themselves on pricing and credit.

Notable Details

Advertises Rum At 3s. 5d. Not Watered References Competitors' Ads Near Mutton Hall And Broad Street Quotes Rival's Note: 'No Credit Will Be Given To Those That Pay Cash Down On The Nail' Satirical Advice On Transmuting Pewter To Silver And Tin To Lamps Ends With Mocking Verse About Keeping Close

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