The Winslow Mail

SEE ARIZONA FIRST.

PRACTICALLY every civic and commercial organization in Arizona will join in the "See Arizona First" movement this summer. It is shown by a compilation of announcements from all sections of the state. "See Arizona First" has become a state-wide popular slogan comparable to "Use Arizona Products," and has been taken up everywhere to advertise the state's scenic and climatic vacation attractions not only to Arizonians but to residents of other states.

Reports received at the end of the 1924 vacation season by the Arizona Industrial congress showed that more Arizonians spent their vacations in the state last year than ever before. Commercial resorts reporting the best business in their history. Indications thus far point to even better results from the campaign this year.

In urging that Arizona citizens spend their vacations in the state, and that families usually spending the summer in California or the east spend it instead in Arizona summer-resort cities and towns. The organizations sponsoring the movement point out that the practice of going away for the summer takes $2,000,000 out of Arizona every year. Spending summers in the state not only will keep that huge amount at home, but will result in the steady development of new resorts and better accommodations throughout the resort sections of Arizona, and will in time create a national summer playground to attract visitors from other parts of the country.

In connection with this year's "See Arizona First" movement, the Industrial congress is preparing to issue within the next few weeks another "Arizona Vacation Directory," to be placed with all organizations, firms and other agencies receiving requests for information about vacationing in the state.

This directory also will be supplied to any individuals requesting it.

All commercial summer resorts of the state have been urged to send complete information regarding their attractions to the Industrial congress in Phoenix, so that they may be included in the directory.