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Editorial
August 5, 1902
Daily New Dominion
Morgantown, Monongalia County, West Virginia
What is this article about?
The editorial promotes the newspaper's advertising space, arguing it effectively reaches community readers like personal sales pitches, offering to prove its value to merchants.
Clipping
OCR Quality
98%
Excellent
Full Text
We believe thoroughly in advertising. To prove it we are going to use this space for our own purposes.
We have advertising space to sell, and we know it will pay a good return upon the price we charge for it if it is properly used. Our paper goes into the best homes in this community. It has been going day after day until each issue is welcomed as an old friend of the family. The news it brings is news of neighbors, of personal affairs in which all have more or less of a common interest. If one of our readers called upon you, a merchant, you would do the best you could to convince him that what you had for sale was the best he could buy. You would show him the new things you had got in recently. You would tell him why he should have them and why they were better than he could procure elsewhere. You probably would make a sale.
Your effort, however, would be confined to one person.
You could tell the same story just as effectively to every reader of this paper in each issue. You do not believe it would have the same effect?
If you told the story in the same way it would.
We are ready to do our part to prove it.
Do you care to try it?
We have advertising space to sell, and we know it will pay a good return upon the price we charge for it if it is properly used. Our paper goes into the best homes in this community. It has been going day after day until each issue is welcomed as an old friend of the family. The news it brings is news of neighbors, of personal affairs in which all have more or less of a common interest. If one of our readers called upon you, a merchant, you would do the best you could to convince him that what you had for sale was the best he could buy. You would show him the new things you had got in recently. You would tell him why he should have them and why they were better than he could procure elsewhere. You probably would make a sale.
Your effort, however, would be confined to one person.
You could tell the same story just as effectively to every reader of this paper in each issue. You do not believe it would have the same effect?
If you told the story in the same way it would.
We are ready to do our part to prove it.
Do you care to try it?
What sub-type of article is it?
Advertising Promotion
Newspaper Self Interest
What keywords are associated?
Advertising
Newspaper Promotion
Merchant Sales
Community Reach
Effective Advertising
Editorial Details
Primary Topic
Promotion Of Newspaper Advertising Space
Stance / Tone
Persuasive And Promotional
Key Arguments
Newspaper Reaches Best Homes And Is Welcomed Like A Family Friend
News Covers Local Personal Affairs Of Common Interest
Personal Sales To One Reader Vs. Advertising To All Readers
Properly Told Story In Ads Will Effectively Sell To Many
Newspaper Ready To Prove Advertising's Effectiveness