Atlanta Daily World

Joe Baker Holds Meet With Railroad Officials On Coast

LOS ANGELES-(ANP)-Making a short but very important trip to the coast from his offices of "Joseph Baker and Associates" at Philadelphia, Baker recently held a one-day conference with key figures of the three railroads entering here.

They were Paul Harrison of the Union Pacific, Harold Burroughs of the Santa Fe, and Fred Woodard of the Southern Pacific.

At a private luncheon in the Detroit Room of fabulous mid-town Statler hotel, Baker as host, had the railroad figures meet and chat with representatives of the local Negro papers, and the L. A. district representative of the Associated Negro Press.

Frank Terry, able representative and public relations man for the National Broadcasting Company arranged the confab for Baker, and served as co-host to the affair. The program included an excellent luncheon with cocktails, followed by talk and a panel discussion.

In these talks Baker explained at length the importance of the Negro press with its increasing number of weekly papers, and nationally recognized magazines. Their direct approach to Negro readers, prospective patrons of the railroads, made them of far greater advertising mediums, to the vast Negro market than merely the metropolitan dailies, Baker explained.

Having themselves noted the wide coverage of news by ANP, the railroad officials were pleased to learn how it functions as a news warehouse for its member papers.