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Editorial
April 6, 1933
Watauga Democrat
Boone, Watauga County, North Carolina
What is this article about?
Editorial discusses the re-legalization of 3.2% beer after Prohibition, noting brewers' jubilation and hopes to attract younger drinkers, but expresses skepticism about its intoxicating effects, popularity outside cities, and potential for wealth or government revenue, highlighting Americans' preference for whiskey.
Clipping
OCR Quality
98%
Excellent
Full Text
BEER... it's here again
Beer is legal again. The brewers are jubilant. Shortly beer advertisements will appear everywhere, in the hope that the younger generation, which has never acquired a taste for beer, will take to it.
The theory of the new beer law is that beer of 3.2 per cent alcohol is not intoxicating. Nevertheless, some states are forbidding its sale to minors.
My own idea is that not many people will care to drink enough of this mild beverage to get drunk on it, though that would be possible if one took enough. Beer has never been widely popular outside of the big cities. Americans generally prefer something with a real "kick" in it.
We have always been primarily a whiskey-drinking nation.
I think the people who expect to get rich out of beer, as well as those who see in it a source of great revenue for the Government, are in for a disappointment.
Beer is legal again. The brewers are jubilant. Shortly beer advertisements will appear everywhere, in the hope that the younger generation, which has never acquired a taste for beer, will take to it.
The theory of the new beer law is that beer of 3.2 per cent alcohol is not intoxicating. Nevertheless, some states are forbidding its sale to minors.
My own idea is that not many people will care to drink enough of this mild beverage to get drunk on it, though that would be possible if one took enough. Beer has never been widely popular outside of the big cities. Americans generally prefer something with a real "kick" in it.
We have always been primarily a whiskey-drinking nation.
I think the people who expect to get rich out of beer, as well as those who see in it a source of great revenue for the Government, are in for a disappointment.
What sub-type of article is it?
Temperance
Economic Policy
What keywords are associated?
Beer Legalization
Prohibition Repeal
Alcohol Preferences
Whiskey Nation
Revenue Disappointment
What entities or persons were involved?
Brewers
Government
Americans
Editorial Details
Primary Topic
Re Legalization Of Low Alcohol Beer
Stance / Tone
Skeptical About Beer's Popularity And Revenue
Key Figures
Brewers
Government
Americans
Key Arguments
Beer Of 3.2% Alcohol Is Not Intoxicating But Some States Ban Sales To Minors
Beer Unlikely To Make People Drunk Unless Consumed In Large Quantities
Beer Not Widely Popular Outside Big Cities
Americans Prefer Stronger Drinks Like Whiskey
Expectations Of Riches From Beer Sales Will Disappoint
Government Revenue From Beer Expected To Be Lower Than Hoped