Wauwatosa News

Free rural mail delivery, and its probable effect upon newspaper circulation, is a question that the rapid extension of the daily service through the country is forcing upon the publishers just now. That this service is destined soon to come into universal use in this country, there is little room for doubt; and that decided benefit to the metropolitan dailies will accrue therefrom, is easily apparent.

But what of the country weekly; will it likewise be benefited? This publication holds steadfastly to the conviction it has voiced on previous occasions, viz.: that the metropolitan newspaper can never in the remotest degree supplant the wisely conducted home weekly. With the daily delivery of mail at the door of every country habitation, the dissemination of daily papers from the city will become more or less general. As a result, the country publisher must perforce adapt himself to the changed conditions. There will be less demand upon him for matter of a foreign or miscellaneous character, but he must redouble his energies in the local field. The bright home paper that keeps in close touch with its constituents and that gives entertainingly every scrap of home and county news, will circulate just as widely and maintain its hold upon the hearts of its community just as surely, though the foreign daily invade every household in its territory.-Pointers.