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Story
September 25, 1944
Imperial Valley Press
El Centro, Imperial County, California
What is this article about?
Fashion article predicts return of platform soles, new colors, and heels in shoes due to eased WWII-era restrictions, if no extra resources needed. Features Mabel Julianelli's designs like suede sandals and sports shoes; her husband contributes ideas from service.
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Footwear Styles Foreseen
With Let-up of Restrictions
By EPSIE KINARD
NEA Staff Writer
NEW YORK.—Platform soles, new patterns, colors and higher heels are due back on the footwear counters soon. Thanks to a let-up on restrictions, these additions to shoe wardrobes are to be allowed, if manufacturers can prove that no additional labor or materials are needed.
This is all good news, but loudly cheered by most women is promise of the return of platform-soled shoes—soles will be of felt and will be covered with something besides leather—because this clubby-looking shoe is liked for so many reasons.
Put on a pedestal, a girl can feel as tall as a goddess. The cushioned feeling underfoot in platforms is literally a shock absorber.
But don't start storming shoe stores now, asking for platforms or for new unrestricted styles and colors, for they won't be ready for several weeks, maybe months, to come.
The platforms shown in the sketch are now in the designer's dummy stage. At top center and top right are two styles of black suede shoes with felt platforms belting. The bow-trimmed, open-toed model has a high spike heel covered with a black faille type and one-inch platform, while the one at top right has a platform sole one-half inch thick and a square heel.
In the meantime, there are available plenty of contenders for your unspent stamp in dressy suedes, calfskin brogues and classic pumps, walking shoes of suede or bucko which will hold their own with new patterns to come.
The three shown are designed by Mabel Julianelli. Her designing partner and husband, Charles Julianelli, now in uniform, sends new design ideas in his letters.
Top left is a dressy suede sandal in brown or black with new fashion interest in buckle medallion of bronze-colored or jet beads, surrounded by faille ruching.
Lower left is the apple of the Julianelli eye—the sports perambulator—of unlined suede or bucko with trick seaming and a vamp that ends in a peak.
The extension soled shoe, lower right, is of unlined calf or bucko, has a welted last and is trimmed with perforated saddle tabs.
With Let-up of Restrictions
By EPSIE KINARD
NEA Staff Writer
NEW YORK.—Platform soles, new patterns, colors and higher heels are due back on the footwear counters soon. Thanks to a let-up on restrictions, these additions to shoe wardrobes are to be allowed, if manufacturers can prove that no additional labor or materials are needed.
This is all good news, but loudly cheered by most women is promise of the return of platform-soled shoes—soles will be of felt and will be covered with something besides leather—because this clubby-looking shoe is liked for so many reasons.
Put on a pedestal, a girl can feel as tall as a goddess. The cushioned feeling underfoot in platforms is literally a shock absorber.
But don't start storming shoe stores now, asking for platforms or for new unrestricted styles and colors, for they won't be ready for several weeks, maybe months, to come.
The platforms shown in the sketch are now in the designer's dummy stage. At top center and top right are two styles of black suede shoes with felt platforms belting. The bow-trimmed, open-toed model has a high spike heel covered with a black faille type and one-inch platform, while the one at top right has a platform sole one-half inch thick and a square heel.
In the meantime, there are available plenty of contenders for your unspent stamp in dressy suedes, calfskin brogues and classic pumps, walking shoes of suede or bucko which will hold their own with new patterns to come.
The three shown are designed by Mabel Julianelli. Her designing partner and husband, Charles Julianelli, now in uniform, sends new design ideas in his letters.
Top left is a dressy suede sandal in brown or black with new fashion interest in buckle medallion of bronze-colored or jet beads, surrounded by faille ruching.
Lower left is the apple of the Julianelli eye—the sports perambulator—of unlined suede or bucko with trick seaming and a vamp that ends in a peak.
The extension soled shoe, lower right, is of unlined calf or bucko, has a welted last and is trimmed with perforated saddle tabs.
What sub-type of article is it?
Curiosity
What themes does it cover?
Recovery
What keywords are associated?
Platform Shoes
Fashion Restrictions
Suede Designs
Wartime Footwear
Shoe Trends
What entities or persons were involved?
Epsie Kinard
Mabel Julianelli
Charles Julianelli
Where did it happen?
New York
Story Details
Key Persons
Epsie Kinard
Mabel Julianelli
Charles Julianelli
Location
New York
Story Details
Article discusses the anticipated return of platform-soled shoes, new patterns, colors, and higher heels due to relaxed restrictions on labor and materials during wartime. Highlights designs by Mabel Julianelli, including suede sandals, sports perambulators, and extension-soled shoes, while noting her husband's contributions from military service.